In the fast-moving and overly competitive market, establishing a personal brand is vital. To build a personal brand, determining a target market is primary. The brand has to speak to the target market, and social media is the best platform for maximum engagement. Mobile marketing is the driving force behind establishing a personal brand. According to a report by eMarketer, 16 percent of Americans use mobile devices to go online rather than using a computer. Pew Research states that 95 percent of Americans own a mobile device and spend three to four hours per day on the internet. Reaching the target audience is relatively easy with platforms such as YouTube, Facebook, and Instagram. It proves that mobile marketing is essential to build a brand and drive more traffic to the website.
Entering into this arena can draw a much larger audience. This requires updating content curation and marketing strategies with a responsive website. Here is how mobile marketing can attract a larger audience:
According to Omnicare, YouTube has approximately 1.9 billion active users with 30 million daily active users. It is a growing platform with 33 percent of internet users. Professional videos that can answer a pressing question, project the topic clearly and have a strong call to action work the best on YouTube. Videos embedded on the website can enhance the user experience of the visitors if they convey a compelling brand story.
Live stories can capture audience interest in an instant. It began with Snapchat. Facebook failed at it first but developed its version of live stories. However, with time, Instagram stories gained momentum and are the most popular with Facebook coming in second. It is one of the fastest ways to capture audience interest, and the brand can show their stories and behind the scenes of the business or the workplace. Generally, the audience loves a funny story by a brand which shows their day-to-day work.
A customer can easily reach a company if they use a messaging app. The brand can provide special offers and important updates to their customers. However, a company must integrate a chatbot on their website to help the visitors know more about the company. The demand for visual content is the foundation of social media companies like YouTube and Facebook. These companies are working on creating 360-degree realistic worlds where a user will experience a product, service or a story in an entirely different way.