CIOApplications
static-image
  • Home
  • Applications
      • Auction Software
      • Bioinformatics
      • Business Continuity
      • Business Intelligence
      • Chatbot
      • Collaboration
      • Custom Software Development
      • CRM
      • Enterprise Reporting Software
      • Enterprise Search
      • GRC
      • Human Resource
      • Indoor Positioning
      • InsurTech
      • Intellectual Property
      • IT Operations Management
      • IT Service Management
      • Low Code Platform
      • Maintenance Management
      • Managed IT Services
      • MarTech
      • Master Data Management
      • Mobile Application
      • Order Management
      • Parking Management
      • Procurement Tech
      • Publishing Software
      • Remote Monitoring
      • RFID
      • Sales Tech
      • SAS
      • Software Testing
      • Task Management
      • Unified Communications
      • Workflow
      • Workplace Management
  • Verticals
      • BioTechnology
      • Construction
      • Contact Center
      • Education
      • Fintech
      • Food and Beverages
      • Government
      • Healthcare
      • Legal
      • Logistics
      • Manufacturing
      • Telecom
      • Travel and Hospitality
      • Utilities
  • Technologies
      • Agile
      • API
      • Artificial Intelligence
      • Blockchain
      • CAD/CAM
      • Cloud
      • Cyber Security
      • Data Analytics
      • Data Center
      • Digital Transformation
      • Graphics
      • IoT
      • Machine Learning
      • Machine Vision and Imaging
      • Predictive Analytics
      • Robotic Process Automation
      • Simulation
      • Smart Labelling
  • Eco System
      • Adobe
      • Amazon
      • Esri
      • Google
      • IBM
      • Infor
      • Kubernetes Partner
      • NetSuite
      • Oracle
      • PTC Partners
      • Qlik Partner
      • Salesforce
      • ServiceNow
      • SiteCore
      • VMware
  • Vendors
  • News
  • Newsletter
  • Whitepaper
  • conferences
  • About Us
  • Specials

  • Menu
      • Agile
      • Amazon
      • Artificial Intelligence
      • Auction Software
      • Collaboration
      • Construction
      • Contact Center
      • GRC
      • Human Resource
      • InsurTech
      • Oracle
      • Parking Management
      • Predictive Analytics
      • ServiceNow
      • Simulation
  • Amazon
  • Artificial Intelligence
  • Collaboration
  • Agile
  • Predictive Analytics
  • Contact Center
  • Auction Software
Specials
  • Specials

  • Agile
  • Amazon
  • Artificial Intelligence
  • Auction Software
  • Collaboration
  • Construction
  • Contact Center
  • GRC
  • Human Resource
  • InsurTech
  • Oracle
  • Parking Management
  • Predictive Analytics
  • ServiceNow
  • Simulation
×
#

CIO Applications Weekly Brief

Be first to read the latest tech news, Industry Leader's Insights, and CIO interviews of medium and large enterprises exclusively from CIO Applications

Subscribe

loading
  • Home
  • Google
Editor's Pick (1 - 4 of 8)
left
A Proactive Approach to Google Implementation

A Proactive Approach to Google Implementation
Roddy Mckaig, VP & CIO, Shaw Industries

Building an AI Based Machine Learning for Global Economics

Building an AI Based Machine Learning for Global Economics
Alexander Fleiss, CIO & CEO, Rebellion Research Partners LP

SEO: Modern Trends and Challenges

SEO: Modern Trends and Challenges
William Kammer, SEO Director, Clearlink

Business APIS - The Secret Sauce in Successful Digital Marketing

Business APIS - The Secret Sauce in Successful Digital Marketing
Alan Glickenhouse, API Business Strategist IBM Cloud, IBM

SEO for Financial Services: Challenges With Terminology

SEO for Financial Services: Challenges With Terminology
Laura Cameron, VP, Digital Marketing, KeyBank

Your best customer is looking for you- are you ready?

Your best customer is looking for you- are you ready?
Michael Sorrentino, VP - Digital Marketing Manager, Digital Banking, Marketing & Experience, Webster Bank

Leveraging Google for Sustained Value

Leveraging Google for Sustained Value
Nick Rockwell, CTO, The New York Times

Mobile-First Strategy, Google Guides Motel 6 Digital Overhaul

Mobile-First Strategy, Google Guides Motel 6 Digital Overhaul
Lance Miceli, CMO, G6 Hospitality

right

Thank you for Subscribing to CIO Applications Weekly Brief

Craftsman+ Named a Preferred Google App Ad Creative Partner

By CIO Applications | Thursday, July 23, 2020

Tweet

Craftsman+ Named a Preferred Google App Ad Creative PartnerAlex Merutka - CEO, Founder

Craftsman+ Founder, Alex Merutka, commented, "We're honored to partner closely with Google and grateful to share our vision around creative automation and interactive content, with the intention to upgrade advertisers' campaigns across the industry."

FREMONT, CA: Earlier in 2020, innovative tech startup Craftsman+ was named one of 12 Google App preferred creative partners. As a software as a service (SaaS) platform that automates creative asset optimization, Craftsman+, in collaboration with Google, supports and upgrades advertisers' app campaign (formerly UAC) ROI performance, reducing production cost and enabling dynamic customization.

With the digital space already competitive and ROI-sensitive, it is vital for app advertisers to ensure they are running campaigns with the right creative assets. However, manually customizing thousands of formats can be costly, time-consuming, and error-prone. Craftsman+ can assist advertisers in developing successful app campaigns by customizing creatives to run across multiple platforms, making in-the-moment iterations and tracking performance at scale. Scaling creativity across the entire spectrum of Google's app formats and tracking local and global insights are the key to app marketing success.

Craftsman+ Founder, Alex Merutka, commented, "We're honored to partner closely with Google and grateful to share our vision around creative automation and interactive content, with the intention to upgrade advertisers' campaigns across the industry."

Ad creative can be customized utilizing machine learning and the Craftsman+ proprietary system. The interactive content engine lets advertisers iterate, create, and maximize playable and html5 ad campaigns without any coding experience. Craftsman+ allows advertisers to experiment and adjust creative assets easily and quickly to meet the demands of a changing environment, reducing unnecessary complexity and overhead.

tag

ROI

SaaS

Weekly Brief

loading
ON THE DECK

Robotic Process Automation 2021

Top Vendors

Business Continuity 2021

Top Vendors

Previous Next
Tweets by CIOApplications

Read Also

Doble Releases Spark P3 to Simplify Insulation System testing of High Voltage Assets

Doble Releases Spark P3 to Simplify Insulation System testing of High Voltage Assets

Microsoft Boosts Industry Cloud Strategy for Healthcare with the Acquisition of Nuance

Microsoft Boosts Industry Cloud Strategy for Healthcare with the Acquisition of Nuance

Foot Locker Implements Freedompay's Commerce Platform Across its Stores

Foot Locker Implements Freedompay's Commerce Platform Across its Stores

Five Important Features of Enterprise Search Platform

Five Important Features of Enterprise Search Platform

How the IoT Improves Construction Projects?

How the IoT Improves Construction Projects?

Four Advantages of Implementing Multichannel Contact Center

Four Advantages of Implementing Multichannel Contact Center

Loading...

I agree We use cookies on this website to enhance your user experience. By clicking any link on this page you are giving your consent for us to set cookies. More info

Copyright © 2021 CIOApplications. All rights reserved. Registration on or use of this site constitutes acceptance of our Terms of Use and Privacy Policy |  Sitemap  |  Subscribe |  About Us

follow on linkedin follow on twitter follow on rss
This content is copyright protected close

However, if you would like to share the information in this article, you may use the link below:

https://www.cioapplications.com/news/craftsman-named-a-preferred-google-app-ad-creative-partner-nid-6065.html