Craftsman+ Founder, Alex Merutka, commented, "We're honored to partner closely with Google and grateful to share our vision around creative automation and interactive content, with the intention to upgrade advertisers' campaigns across the industry."

FREMONT, CA: Earlier in 2020, innovative tech startup Craftsman+ was named one of 12 Google App preferred creative partners. As a software as a service (SaaS) platform that automates creative asset optimization, Craftsman+, in collaboration with Google, supports and upgrades advertisers' app campaign (formerly UAC) ROI performance, reducing production cost and enabling dynamic customization.

With the digital space already competitive and ROI-sensitive, it is vital for app advertisers to ensure they are running campaigns with the right creative assets. However, manually customizing thousands of formats can be costly, time-consuming, and error-prone. Craftsman+ can assist advertisers in developing successful app campaigns by customizing creatives to run across multiple platforms, making in-the-moment iterations and tracking performance at scale. Scaling creativity across the entire spectrum of Google's app formats and tracking local and global insights are the key to app marketing success.

Craftsman+ Founder, Alex Merutka, commented, "We're honored to partner closely with Google and grateful to share our vision around creative automation and interactive content, with the intention to upgrade advertisers' campaigns across the industry."

Ad creative can be customized utilizing machine learning and the Craftsman+ proprietary system. The interactive content engine lets advertisers iterate, create, and maximize playable and html5 ad campaigns without any coding experience. Craftsman+ allows advertisers to experiment and adjust creative assets easily and quickly to meet the demands of a changing environment, reducing unnecessary complexity and overhead.