With Live Replay, previously recorded live sales seem like story cards at the top of a retailer's CommentSold-powered app. Shoppers can scroll through, tap to view and shop any or all previously recorded live streams according to their convenient time.
FREMONT, CA: CommentSold, a digital commerce solution that enables small and medium-sized retail businesses to unlock sales growth through live and social selling, declared the launch of new mobile app functionality that provides an improved live-selling capability to its merchant partners. The new app features include Live Replay, which enables retailers to tap additional revenues by making their previous live stream videos available to shoppers on-demand. Since the beginning of the year, CommentSold has seen a 270 percent increase in the number of retailers utilizing its platform to sell through live stream and a 50 percent increase in spending per viewer.
"Our retail partners are finding that branded mobile apps are one of the keys to their live-selling success," stated Brandon Kruse, CEO of CommentSold. "With the launch of Live Replay and other expanded app functionality, we're helping our retail partners meet this demand for mobile shopping and access what is essentially another revenue stream. Live Replay allows them to sell more from their livestreams on their CommentSold-powered apps and their inventory is managed in real time to ensure shoppers can always see what products and sizes are available at any given moment."
With Live Replay, previously recorded live sales seem like story cards at the top of a retailer's CommentSold-powered app. Shoppers can scroll through, tap to view and shop any or all previously recorded live streams according to their convenient time. Live Replay enables shoppers to skip ahead or go back to an earlier featured item within the video while watching all the comments and reactions that other shoppers shared during the initial live stream. Shoppers can browse all the products that were featured and easily see photos and demonstration videos, size, availability, and pricing information for the items.
"Given the current environment, shoppers are looking for the convenience, connection and safety that shopping via livestream provides," remarked Kruse. "In fact, demand for live and social selling is so strong that, every week since the pandemic started, we've seen GMV on our platform that's double what it was during Black Friday week last year."