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CleverTap'sOpenAI-Integrated Scribe Generates Emotionally Relevant Content
"Studies show that marketers only have 2 seconds to capture users' attention in the digital realm.
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CIO Applications | Wednesday, May 17, 2023

CleverTap reveals their new AI-content generation tool Scribe backed by OpenAI, producing emotion-relevant content and helping businesses increase conversions.
FREMONT, CA: "Studies show that marketers only have 2 seconds to capture users' attention in the digital realm. This gives marketers a very brief window to engage their users by tapping into the right emotions and AI enables brands to build these customized campaigns. These advancements in AI will open up the next frontier for marketers and bring back the 'tech' in MarTech." said Jacob Joseph, Vice President Data Science, CleverTap, "We're excited to launch Scribe - our very own OpenAI powered AI content creator to help our customers generate personalized, emotionally relevant messaging to stay connected with users and strengthen digital relationships."
One of the leading retention cloud, CleverTap, revealed the integration of OpenAI with the CleverTap platform and its AI content creator Scribe. The AI content generation tool generates campaign creatives based on emotion analysis and rewrites them for brands' users bearing a specific emotion in mind. Scribe interprets messages' emotions and recommends the best alternative that users are more likely to interact with. With Scribe's technology, growth marketers can create an emotionally relevant copy using just a few keywords and accelerate content creation. Brands can automatically determine the tone of their messages using the technology. By using emotion analysis to analyze user engagement, marketers can create hyper-personalized content that reflects their brand while resonating with the user.
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The CleverTap team has identified five fundamental emotions in MarTech based on studies showing the value of emotionally connected customers. Scribe can produce and analyze content considering these factors, including fear of missing out, anticipation, trust, joy, and surprise. A digital-native business seeking to increase conversions will find Scribe an essential tool as it drives an increase in visits, swipes, and spending. With Scribe, marketers can customize the emotions of the messages they send out to their customers, going further than personalizing how customers connect with a brand.
Source: https://admin.cioreview.com/dss_new/inbound_marketing_dashboard.php?message_id=1878eec03cd45312
CleverTap reveals their new AI-content generation tool Scribe backed by OpenAI, producing emotion-relevant content and helping businesses increase conversions.
FREMONT, CA: "Studies show that marketers only have 2 seconds to capture users' attention in the digital realm. This gives marketers a very brief window to engage their users by tapping into the right emotions and AI enables brands to build these customized campaigns. These advancements in AI will open up the next frontier for marketers and bring back the 'tech' in MarTech." said Jacob Joseph, Vice President Data Science, CleverTap, "We're excited to launch Scribe - our very own OpenAI powered AI content creator to help our customers generate personalized, emotionally relevant messaging to stay connected with users and strengthen digital relationships."
One of the leading retention cloud, CleverTap, revealed the integration of OpenAI with the CleverTap platform and its AI content creator Scribe. The AI content generation tool generates campaign creatives based on emotion analysis and rewrites them for brands' users bearing a specific emotion in mind. Scribe interprets messages' emotions and recommends the best alternative that users are more likely to interact with. With Scribe's technology, growth marketers can create an emotionally relevant copy using just a few keywords and accelerate content creation. Brands can automatically determine the tone of their messages using the technology. By using emotion analysis to analyze user engagement, marketers can create hyper-personalized content that reflects their brand while resonating with the user.
The CleverTap team has identified five fundamental emotions in MarTech based on studies showing the value of emotionally connected customers. Scribe can produce and analyze content considering these factors, including fear of missing out, anticipation, trust, joy, and surprise. A digital-native business seeking to increase conversions will find Scribe an essential tool as it drives an increase in visits, swipes, and spending. With Scribe, marketers can customize the emotions of the messages they send out to their customers, going further than personalizing how customers connect with a brand.
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