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clean.io Joins Hands with Index Exchange
As Index Exchange goes on to scale its omnichannel abilities, it has become more important to stay several steps ahead of bad actors in the programmatic ecosystem.
FREMONT, CA: clean.io, the rapidly emerging global leader in malvertising prevention for platforms and publishers, and Index Exchange, one of the world's largest independent ad exchanges, declared a partnership that further assures the ad exchange's existing commitment to combating malvertising on behalf of consumers and publishers.
As Index Exchange goes on to scale its omnichannel abilities, it has become more important to stay several steps ahead of bad actors in the programmatic ecosystem. The company's integration of clean.io's deterministic and behavioral detection as well as blocking solution, cleanAD, provides new levels of protection, regardless of the channel.
"The advertising ecosystem must prioritize a proactive approach to the prevention of malware in order to safeguard end-users and facilitate clean, safe platforms where publishers and advertisers can efficiently transact," stated Matt Gillis, CEO of clean.io. "Our technology offers early adopters of anti-malware technology like Index Exchange an additional layer of protection for both their publishers and buyers in order to maintain an open-yet-safe programmatic ecosystem."
The integration with clean.io advances Index Exchange's capability of delivering the cleanest demand possible for publishers.
"We're continuing to invest in solutions that protect and secure the exchange from bad actors. We always want to uplevel our security measures, especially as malvertisers become increasingly sophisticated," stated Mike McNeeley, VP of Product at Index Exchange. "This integration further ensures we can deliver clean, protected demand to our publisher partners on a global scale, safeguarding their end-users and revenue."