Chatbot, Secret Weapon To Elevate Customer Engagement

In an age where the speed of customer service matters more than ever, chatbots are helping enterprises stay a step ahead of their competitors.

FREMONT, CA: Chatbots are changing the way brands interact with their customers, and when they are of high quality, they bring real positive changes. While conventional chat interactions are hosted on brand sites to facilitate customer service conversations between a human agent and the customer, chatbots are hosted on a messaging platform and are powered by Artificial Intelligence (AI) to fill needs far beyond customer service inquiries. Companies of all sizes are incorporating these digital agents because they are

•    Lucid and Impactful

Armed with technological advances and new ways of application, chatbots can mold customer service in an unprecedented manner.  They are the ideal for offering the instant nature of messages, the detailed correspondence of e-mails, and the empathy of customer support executives-all in one. From knowing the customers to being actively engaged chatbots walk across all the grey areas of modern marketing.

•    Cost-effectiveness

Chatbots can help enterprises save 60-70per cent of operating costs, allowing them to avoid training costs and maintaining of agents. It also helps to automate a majority of the frequent conversations and basic queries to let agents concentrate on more complex tasks. It helps to boost conversions, and they can be easily integrated into the existing framework of an enterprise without spending extra capital.

•    Innovative

In today's dynamic marketing world, the number of consumer touchpoints is increasing, and consumer opinions are being expressed frequently, which makes it difficult to probe this chaos. All these interactions generate a massive volume of data, and chatbot offers an option of analyzing them real-time to provide actionable insights. The strategies tailored with those data insights holds the key to unlock potential for a business, which used correctly can be the mainstay of optimized customer engagement.  

AI and chatbot technology will continue to grow, ushering in a new epoch of text- and voice-enabled user experiences that reshape the customer experience.