New technologies such as automation software, social listening tools, and CRM platforms can help companies keep up with the current customer demands and trends
FREMONT, CA: The outbreak of the COVID-19 pandemic has brought new challenges to every industry, and the Digital Marketing sector is no different. The industry has had to adopt new measures to meet the changing demands forced by the dynamics of a new advertising world. Marketing agencies can no longer rely on the old traditional methods in use for ages now. The industry needs to ride the wave of change and adopt new measures to stay abreast.
Here are some of the top challenges faced by the digital marketing industry today.
New Technology in Play
The Gartner CMO Spend Survey of 2019-20 shows that marketing technology expenditure now accounts for 26 percent of the total marketing budget worldwide. In 2018, reports suggested that companies are leveraging only 61 percent of the available marketing technology. This has changed significantly over the last couple of years, companies have started investing heavily in marketing technology in the search for new collaboration tools, as the demand for remote work continues to rise. However, many companies are yet to leverage the full potential of the marketing technology available at their disposal. The focus should be on finding new ways to take advantage of the existing technology in use. New technologies such as automation software, social listening tools, and CRM platforms can help companies keep up with the current customer demands and trends.
The Concern of Data Security
Data protection has been a constant factor over the years. Customers’ privacy has to be respected at all times, making data security a necessity. To ensure this, government regulations have become more stringent, and agencies need to find a way to cooperate with the same. The use of data has increased exponentially over the past few years. As we move towards a data-driven world, organizations are looking to extract the last amount of data and put it to good use. Data can be used for various purposes like predictive analytics and can also be combined with disruptive technologies such as Artificial Intelligence, Machine Learning, Deep Learning, and more.
Changing the Approach to Content
Customers are looking for unique experiences, and they want organizations that can deliver. This is just one of the obstacles that organizations need to focus on. Numerous other noises can prevent a company from delivering extraordinary experiences to their clients. One way to overcome these barriers is by taking a more personalized approach towards content. Studies have shown that customers are more likely to engage with a brand when the message is more personalized. Organizations need to leverage tools that will help them implement customized experiences for their clients.