Chainalysis Introduces Business Data Offering to Help Cryptocurrency Exchanges Optimize Product Strategy and Drive User Growth

Business Data is powered by Chainalysis's proprietary data, which cryptocurrency companies all over the world already use for enforcement. Business Data is the first Chainalysis offering designed to assist marketing, finance, and product development teams in driving consumer growth.

FREMONT, CA: Chainalysis, the blockchain analysis company, has declared the launch of Chainalysis Business Data, a first-of-its-kind data offering to help cryptocurrency exchanges and other fintech companies that offer cryptocurrency services better understand their users tailor their product offerings and identify new revenue streams. Business Data is powered by Chainalysis's proprietary data, which cryptocurrency companies all over the world already use for enforcement. Business Data is the first Chainalysis offering designed to assist marketing, finance, and product development teams in driving consumer growth.

"The benefit of cryptocurrency is its inherent transparency, and with the right data, businesses can gain valuable intelligence to inform their growth strategies," stated Jonathan Levin, Co-Founder, and Chief Strategy Officer, Chainalysis. "This level of data-driven business development is another advantage of blockchains that just isn't possible in traditional finance."

"One of cryptocurrency's many advantages is its transparency, which provides unique opportunities for business development," stated Phoivosc Mytilinaios, Head of Business Intelligence & Data Engineering at Bitpanda, Europe's leading digital asset platform. "By extending their data-driven offerings beyond compliance, Chainalysis will help inform our marketing and product development strategies to grow and retain our customer base."

Business Data is powered by Chainalysis's proprietary data, which cryptocurrency companies all over the world already use for enforcement. Business Data is the first Chainalysis offering designed to assist marketing, finance, and product development teams in driving consumer growth.