Cart.com Expands Headless Capabilities, Advancing Leadership in End-to-End Ecommerce

It allows developers to build whatever they dream of and empower companies to innovate and continue to please their customers in the fast-changing world of digital commerce.

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"We started Cart.com to put eCommerce brands in charge of their operations and to give founders control over every aspect of their business," said Omair Tariq, Cart.com co-founder, and CEO. "With our headless offering, we're taking that to the next level by empowering brands to create tailored customer experiences across a limitless range of touchpoints while retaining access to the streamlined and integrated business capabilities prized by Cart.com's customers."

Cart.com, the first end-to-end eCommerce-as-a-service provider, released many new and enhanced headless commerce features, expanding its leadership in the digital commerce space. The new capabilities to serve high-growth businesses across all eCommerce deployments, giving them maximum flexibility while allowing them to use the power of Cart.com's complete eCommerce solution fully.

Among the new and improved headless capabilities are:

• A sophisticated commerce API provides access to Cart.com's whole universe of integrated back-end e-commerce solutions, allowing you maximum flexibility through a simplified and robust end-to-end solution.
• Effortless global commerce localization, with the ability to create headless deployments in any language and adapt to consumers' demands or requirements across regulatory countries, currencies, and so on.
• A developer-friendly environment with high-performance, cloud-native, and GraphQL-backend infrastructure that delivers optimal outcomes without the need for time-consuming maintenance and reconstruction.

The new features enable companies to drastically extend and modify their online sales presence — without sacrificing the simplicity and dependability of the Cart.com full-service e-commerce ecosystem — by making Cart.com's proven end-to-end eCommerce solution available via headless deployments. Brands can now power bespoke headless experiences through mobile apps, commerce-enabled marketing campaigns, B2B marketplaces, voice-enabled smart speakers, social media, and other device-specific applications using their current Cart.com platform.

Cart.com's headless capabilities enable brands to create any online sales solution they can imagine — while still relying on the seamless full-service benefits of Cart.com's end-to-end solution to power their eCommerce operations — thanks to easy integration across a virtually limitless range of use-cases. The result is a best-of-breed eCommerce experience for both brands and consumers. It allows developers to build whatever they dream of and empower companies to innovate and continue to please their customers in the fast-changing world of digital commerce.

"As online shopping behavior continues to evolve rapidly, Cart.com is committed to combining both end-to-end commerce and powerful headless deployment," said Mike Svatek, Cart.com Chief Innovation Officer. "Cart.com's cloud-scale APIs enable developers to build nearly anything that can be imagined for the benefit of their clients and customers, enabling brands to evolve as fast as their shoppers."