Cart.com Completes the Acquisition of Leading Digital Consultancy DuMont Project

DuMont has led growth for more than 100 clients, including digitally native firms like Casper, The Hint Water, Tile App, and Zillow, as well as multichannel brands like Guess, DryBar, Brooks Brothers, and Vineyard Vines.

FREMONT, CA: Cart.com, the first end-to-end e-commerce software and services provider has declared the acquisition of DuMont Project, a Los Angeles-based full-service omnichannel growth marketing consultancy trusted by Fortune 50 companies, major apparel, beauty, as well as consumer electronics sellers, and some of the most exemplary global direct-to-consumer (DTC) brands.

This strategic decision expands on Cart.com's objective to provide a fully owned and integrated suite of multichannel commerce solutions under a single tent, presenting the company as the ideal choice for brands looking to accelerate e-commerce growth. Cart.com chose DuMont because of the consultancy's subject expertise, digital marketing execution experience, and track record of helping customers to successful outcomes.

DuMont has led growth for over 100 clients, including digitally native firms like Casper, The Hint Water, Tile App, and Zillow, as well as multichannel brands like Guess, DryBar, Brooks Brothers, and Vineyard Vines. DuMont has proven digital performance advertising expertise and has led digital transformation projects for CPG behemoths such as Johnson & Johnson, Nestle, and Shiseido Company.

DuMont will be integrating into Cart.com's current organization in the coming months, making sure that its clients continue to receive the same high quality of service they have come to expect. Cart.com's sophisticated technology solutions across the online value chain, including fulfillment services, marketing automation tools, and a robust e-commerce platform with out-of-the-box multi-store, wholesale, subscription, and B2B capabilities, would also assist DuMont's clients.

Under the umbrella of Ecommerce 2.0, the merger of the two companies will promote Cart.com's objective of a one-stop solution for developing e-commerce brands. Instead of outdated hub-and-spoke models, which put founders under enormous pressure to manage disparate third-party services, such e-commerce 2.0 offerings will support as well as scale with brands as they grow, empowering sellers to realize their caliber and thrive to maturity without sacrificing their independence.