CaaStle launches BORROW, a New Service for Retailers to Integrate Rental into their Own E-Commerce

Rebecca Minkoff's innovative renting experience, powered by CaaStle, takes advantage of the BORROW program to provide clients complete control and freedom.

FREMONT, CA: CaaStle, the leading B2B rental technology platform in the U.S., has introduced a game-changing technology solution for retail brands looking to participate in the circular economy. BORROW - top modern brand Rebecca Minkoff will unveil a new button that allows retail companies to deliver a transactional rental experience that is fully integrated into the e-commerce website, with other modern brands following this summer. Rebecca Minkoff, famed for its digital innovation, is the first brand to debut BORROW on their e-commerce website, RebeccaMinkoff.com, which is currently live.

"The BORROW program is an important innovation for our partners in the Access Economy," stated CaaStle founder and CEO Christine Hunsicker. "Integrating BORROW directly into brands' ecommerce sites enables consumers - especially aspirational consumers - to easily discover and wear their clothing. BORROW provides another powerful way for CaaStle to help brands acquire new customers, monetize inventory, and increase profitability of their e-commerce business."

Rebecca Minkoff's innovative renting experience, powered by CaaStle, takes advantage of the BORROW program to provide clients complete control and freedom. Customers can rent products from BORROW and wear them as many times as they want throughout the rental period, with the option to purchase them at any time. They can either return the products at the end of the prepaid period or continue with a daily cost to extend the rental. Daily fees are deducted from the purchase price. If the consumer pays the daily fees that equal the purchase price, he or she will own the item with no penalties ever.