In most of the industries, business planning is increasingly informed by big data. Capturing opportunities related to data will yield in improved revenues, and increased productivity for companies. It is becoming apparent that without extra executive horsepower, stoking this momentum of data analytics will be difficult for many organizations. To match the current pace of market innovations, members of the c- suite are using strategic big data analysis.

Technological advancements have greatly increased the ability to gather customer data, leads to strategic decision-making that increases business performance by integrating technology, data, and the customer. The demand for this digital revamping resulted in the expansion of c suite roles. Now a c suite executive is demanded to have both organizational and operational ability.

C-level leaders connect the technical aspects of data management and analytical processes with business strategy. They have the ability to deliver fathomable results and improve operations. They also reinforce a data-centric vision, strategy, and commitment to the business. in short, C-suite leaders have to be experts in the business process.

With big data overwhelming enterprises  C-suite executives are required to drive big data strategies also. The fast-growing number of connected devices such as smartphones, tablets indicates the big digital density. Today economic activity is being driven across digital channels. The multiplying data has led the C-level executives to be one who can build business models out of corporate data which adds business value.

There is a need to merge data and create valuable consumer understandings and turn these to real-time action. Strong leadership can trigger key strategic initiatives and redefine their strategies as per the requirement of the current business environment.