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Byrna Technologies Launches on Amazon
The Byrna SD, which is made in the US at Byrna's recently renovated Ft. Wayne factory, has an improved sighting system, improved trigger, and honeycomb grips. The Byrna SD costs $399, compared to $359 for the original Byrna HD.
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CIO Applications | Tuesday, August 31, 2021

The Byrna SD, which is made in the US at Byrna's recently renovated Ft. Wayne factory, has an improved sighting system, improved trigger, and honeycomb grips. The Byrna SD costs $399, compared to $359 for the original Byrna HD.
FREMONT, CA: Byrna Technologies has announced the launch of its products on the Amazon.com e-commerce platform, the largest e-commerce platform in the world, responsible for 54 percent of all online sales in the US. The company made its Amazon debut with the release of the new Byrna SD (Self Defense) personal security device, which will be available exclusively on Amazon for the next two months. The Amazon release represents a significant milestone for Byrna and an important first step in Byrna's plan to transition from a one-product, one-sales channel company to a multi-channel, multi-product company.
The Byrna SD, which is made in the US at Byrna's recently renovated Ft. Wayne factory, has an improved sighting system, improved trigger, and honeycomb grips. The Byrna SD costs $399, compared to $359 for the original Byrna HD. The Byrna SD is only available on Amazon as a bundle package that includes the standard "Ready Kit" (which includes two CO2 canisters, two magazines, and three 5-ct tubes of ammunition) as well as an additional 50-ct package of kinetic rounds and an additional 5-ct box of CO2. The Byrna SD is only available as a bundle package to ensure that Amazon customers have enough rounds and CO2 to feel comfortable shooting the launcher. The "Byrna SD Bundle Package" costs $429.
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"Selling through Amazon is transformative for our business and has been a goal of ours for quite some time. Not only is the expansion of our sales channels, both brick and mortar and digital, an important element of our growth strategy, but being on the most widely recognized e-commerce site should enhance Byrna's brand awareness and recognition substantially," stated Bryan Ganz, CEO of Byrna Technologies.
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