Web and Mobile Legal Applications from Law Firms
Connecting the Digital and Physical Worlds of Money
How Mobile Apps have Revolutionized Hiring and Job Search
To Optimize APIs, Loosen Up
'Mobile First': Massive Innovation at the Hardware and Application...
Bob Wiederhold, CEO, Couchbase
Citizen Developers Drive Growing DIY Mobile Apps Movement
Stewart Elliot, Chief Executive Officer, Modo Labs
Transforming Your Business through Secure Mobile Strategies
Todd Inskeep, Global Security Assessments VP- Global Security Services, Samsung
Moving Beyond Mobile Wallets
David Broome, SVP-Application Development, InComm
Thank you for Subscribing to CIO Applications Weekly Brief
Buyer Persona: Empathizing with Consumers
Surveys and researches are essential elements in constructing applications. A buyer persona is defined as a fictional representation of one’s ideal customer—an illustrative embodiment of the needs, goals, and observed behavioral patterns of a business’s target audience. What product and design owners take up as buyer persona is driven as much by the demand of their products and services in the market as it is defined by the supplier’s intent.
That’s not all. Many other statistics could compel to create a buyer persona for mobile app immediately. The buyer persona is the prototype of an individual group that shares identical or similar characters. These are the imaginary customers created with the help of research and analysis of the target audience. The significant advantage from the buyer persona is that entire team players will focus on the targeted audience.
This prevents from the risk of app fashioning out in the interests of the designer when it actually should contain aspirations of the user. This can also nullify if any confusion develops among the team members. In the development team, there will be different people with different skills and expertise. The entire team must have the same goal for any specific feature so that there will be no differences in the ideas.
Creating the prototype of customers can help in better product development. This can be possible only through the proper alignment of customer desires and requirements. This can assist in overcoming the challenges that a team might face at the time of positioning the product in the market. There is no limit in the number of applications. It all depends on how many apps are to be built and to what niches. The sole purpose of a buyer persona is to assist the decisions, be it about software or marketing apps. It is much effective as it is easier to think and empathize with a person than a cluster of data while developing a solution.