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Brand Velocity Partners Takes over BBQGuys, the Leading E-Commerce Platform
As part of the transaction, BVP also bought Blaze Outdoor Products, an affiliated company that designs and sells premium-quality barbeques and accessories.
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CIO Applications | Wednesday, September 30, 2020

As part of the transaction, BVP also bought Blaze Outdoor Products, an affiliated company that designs and sells premium-quality barbeques and accessories.
FREMONT, CA: Brand Velocity Partners (BVP), the innovative private equity firm that applies its best-in-class marketing and business development resources to supercharge growth for portfolio companies, has declared that it has acquired BBQGuys, the largest e-commerce platform of grilling accessories, higher-end barbeque grills, and outdoor kitchen products.
Since its founding in 2000, BBQGuys has established itself as the category's leading e-commerce platform. The company's impressive 27 percent annual growth over fifteen years has been driven by unmatched online content, customer service, and subject matter expertise, married with its scaled, sophisticated infrastructure that enables rapid order fulfillment.
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As part of the transaction, BVP also bought Blaze Outdoor Products, an affiliated company that designs and sells premium-quality barbeques and accessories.
"BBQGuys has an entrenched and scalable position in this large, fragmented, growing market," stated BVP co-founder and managing partner, Steve Lebowitz. "The backyard is the new vacation spot. With the company's market expected to grow from $9.7 billion in 2019 to over $11.7 billion by 2024, BBQGuys will benefit from a strong demand profile and secular tailwinds. We're excited to partner with such a talented management team to build the brand."
"BBQGuys has built a remarkable brand reputation among both consumers and professional builders, and it's their commitment to quality, selection, and customer service that enables the company to thrive," stated Russ Wheeler, incoming CEO of BBQGuys and former president of Build.com. "Having spent a majority of the last decade growing Build.com into one of the leading interior home design e-commerce platforms, I'm extremely excited about BBQGuys' potential to reshape and redefine the outdoor living lifestyle. Furthermore, I'm thankful to have a partner like BVP committed to building upon BBQGuys' incredible track-record of innovation."
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