BioMar and Columbus Enter into Strategic Partnership to Take Digital Leadership with Infor Cloud ERP

Since 2013, BioMar has been using the Infor M3 ERP. However, the company felt that it was not receiving the complete benefit of the powerful ERP system as business processes were not well aligned across the multinational group of companies.

FREMONT, CA: BioMar, a leading producer of sustainable aquaculture feed, has selected Columbus as a strategic partner to implement its Infor M3 ERP system in the cloud as Infor CloudSuite Food & Beverage.

"BioMar and Infor held a series of design-thinking sessions to obtain a common understanding of BioMar's future strategies and goals," says Johan Made, Infor's executive VP for northern and eastern Europe. "Based on that understanding, a number of digital capabilities were identified, which were later used to form a digital roadmap going forward. The implementation of Infor CloudSuite Food & Beverage is the foundation and a major step in BioMar's journey into the digital future."

Since 2013, BioMar has been using the Infor M3 ERP. However, the company felt that it was not receiving the full benefit of the powerful ERP system as business processes were not well aligned across the multinational group of companies. BioMar's CIO and global IT director Thomas Mortensen reveals the plan for addressing this: "With strong management support and buy-in, we have adapted our governance structure by appointing group-wide leaders as business process owners in each business area to standardize and streamline processes. Combined with a future-proof digital platform built around Infor CloudSuite Food & Beverage, a corporate process template and strategic advice from Columbus, this will allow us to harmonize business processes across the group and drive major efficiency gains."

Another challenge for BioMar is that its operations in each country focus on solving country-specific challenges with individual modifications and customizations in Infor's ERP system. Kent Enrico Petersen, executive director of international M3 business at Columbus, said: "BioMar is a strategically important customer to us, and we see great potential for adding substantial value with our shared vision for strategic digital initiatives."

Looking ahead, BioMar intends to take digital leadership by continually investing in cutting-edge technologies with the Infor CloudSuite platform as a basis to fulfill its ambitious all-cloud and all-mobile 2020–2023 digital strategy.