Since its launch in 2017, Zero has recorded over 1.5 billion hours of fasting across nearly 100 million completed fasts. Big Sky has experienced accelerated growth with active users increase by 500 percent since 2019, and 37 million tests already recorded in 2020
Fremont, CA: Big Sky Health, Inc. secured USD 8 million in a Series A funding round led by Greycroft. Big Sky Health is the creator of the world's most popular and highest rated fasting app, Zero. The company also announced the launch of Zero Plus, a premium offering of Zero, that provides custom, adaptive fasting plans, and exclusive, science-backed content to help guide users on their health journeys. Before the Series A investment round, Big Sky Health had raised USD 4.2 million from True Ventures, Trinity Ventures, and notable individual investors, including Tony Gonzalez, Matt Mullenweg, and Mark Pincus.
"We've built a strong relationship with our community, and we know that each fasting journey is unique. Zero Plus is for those who are seeking deeper insights and further customization. Premium subscribers or not, our community will always be our priority. We are putting the funding from Greycroft to work immediately to accelerate our mission, expand our team, and extend our leadership position in the category," said Mike Maser, CEO of Big Sky Health.
Since its launch in 2017, Zero has recorded over 1.5 billion hours of fasting across nearly 100 million completed fasts. Big Sky has experienced accelerated growth with active users increase by 500 percent since 2019, and 37 million tests already recorded in 2020. The increase in consumer usage, coupled with the brand vision, set the stage for funding interest.
"Consumer health and wellness is a theme we care deeply about at Greycroft and have invested behind for the last five years," said Teddy Citrin, Principal at Greycroft. "I started out as an avid user of Zero and saw first-hand how it positively affected people's lives. When Mike pitched us on his vision for the company, our team quickly became enamored with Mike's personal journey, the incredible traction of the product, and the massive market potential of this business."
Apart from the current offerings of Zero, Zero Plus provides expert resources and custom fasting plans that evolve with users over time, equipping them with knowledge and motivation to stay on track. "I'm incredibly excited about what we've built with Zero Plus," said Dr. Peter Attia, co-founder and Chief Medical Officer of Zero. "We're providing well-researched, curated, tailored information that can scale to millions who are interested in optimizing their health and longevity by way of a fasting practice. I've seen how fasting has worked for some of my patients, which is why it was so important to me to grow the reliable tools that are out there for others. Today, we're doing just that with the launch of Zero Plus."