Big Data: Changing the Way Organizations Plan their Business Model
Big Data is playing a significant role in the business world today as a number of big players, like eBay, Amazon, and Humana are making strategic decisions based on captured data. However, this shift has also increased the demand for talent who know the art of manipulating and interpreting this data for future use.
A study by Constellation Research indicates that the impact of data in directing market strategies is just a sign of what is to come in the near future. The research says that soon the world will see analytics methods becoming more intelligent through the use of advanced analytics, machine learning (ML) and artificial intelligence (AI). These capabilities are already evident in fields, like discovery, data prep, prediction, and several more.
As the changes in the technology world are on pace, many firms are looking for professionals to address the growing need for analytics talent. The University of Louisville is working closely with local businesses to deal with the increasing demand for analytics talent. The university has created a new graduate degree in business analytics.
The new Master of Science in Business Analytics (MSBA) program was launched in August. The 13-month evening program offers profound insights into business analytics problems by combining the faculty’s diverse skill sets such as business communications and strategies, statistics, database, and computer science, into an integrated course. To offer this course, the university has joined hands with businesses like Accent(x), Edj, KFC, Brown-Forman, GE, Papa John’s, LG&E KU, Trilogy, Texas Roadhouse, and UPS to match business needs and to provide opportunities for competitive paid internships for the students. With this new study program, the University of Louisville also aims to provide professional experiences to students in addition to educational credentials, so that they would be ready for positions well above entry level.