Bidtellect Unveils Generation 5.0 of Native DSP Ahead of Industry in Optimization and Ease-of-Use

The underlying goals for Bidtellect's platform additions were to utilize the company's deep understanding of machine learning as well as move optimization and bidder technologies further ahead of all other buy-side platforms while also implementing stronger privacy, safety integrations and modernizing the platform's visual usability and acuity to better serve the requirements of clients.

FREMONT, CA: Bidtellect, a leading content distribution demand-side platform for native advertising, has declared Generation 5.0 of its nDSP (Native Demand Side Platform). The new generation is a culmination of at least two years of advancements that further differentiate Bidtellect from other Native as well as omni-channel DSPs in the industry, creating one of the most client-first, performance-driven, and brand- and privacy-safe platforms in the space.

The underlying goals for Bidtellect's platform additions were to utilize the company's deep understanding of machine learning as well as move optimization and bidder technologies further ahead of all other buy-side platforms while also implementing stronger privacy, safety integrations and modernizing the platform's visual usability and acuity to better serve the requirements of clients.

The move to Generation 5.0 has been supervised by Chief Technology Officer Michael Conway. "I take pride in the fact that we have defined a new level of performance within our platform that has outperformed our competitors in almost every KPI and metric when compared through head-to-head tests by our clients," stated Conway.

Generation 5.0 is comprised of advancements in three main categories: Insights & Optimization, Usability, and Privacy.

Insights and Optimization: Enhance Decision-Making from Placement-Level to High-Level Strategy

Bidtellect's optimization abilities through its IntellibidTM suite of technologies are a key component to earning maximum ROI for advertisers and also informing strategic campaign decisions.

Bidtellect's additions to its advanced optimization capabilities raise the level in both performance and scope of offerings. The launch of several additional goal types, including advanced integrated offerings to support dynamic creative optimization, and video goals, the capability of simultaneously optimizing to multiple goal types, offers clients a DSP solution that exceeds performance expectations.