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Best Practices of Merchandising to boost sales Of Your Store
Fremont, CA: Over the past 35 years, many retail establishments, including independent pet dealers, have successfully implemented my merchandising ideas. Stores have sometimes bragged of sales boosts of up to 30 percent simply by re-merchandising their shop.
Let's see some of the best-practice merchandising standards to assist you in refreshing the look of your store, raising consumer attention, and boosting sales.
- Keep your store clean.
Customers associate cleanliness with freshness and value. It's pointless to apply the other merchandising fundamentals if users can't maintain the store tidy.
- Face and front daily, hourly, and continually.
For optimum visibility, move each product to the front of the shelf and face each product label squarely. Products hung on hooks should be pushed forward.
- Spread to fill.
Empty space is detrimental to sales. Users want to convey the impression that they have a lot of money. If a product runs out, substitute another until they can resupply—double-face items to increase product exposure.
- Follow the two-finger rule.
Vertical empty space, like horizontal empty space, can hurt sales. Shelves should get positioned so that there is no more than a two-finger gap between the product's top and the bottom of the shelf above.
- Create color blocks and breaks.
Color things should get strategically placed so that they stand out. Place a white product between two blue products, for example, and run color vertically to pull the customer's attention down to the lower shelves.
- Lean-to the right.
When entering a store, eighty percent of the people turn to the right. The English language gets read from left to right, and the vast majority of people are right-handed. As a result, placing more costly goods to the right allows users to ensure maximum visibility and sales in a demographic predisposed to this arrangement.