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Bend Financial has been selected by Trinity Marketing Services to power its new HSA offering
Trinity HSA powered by Bend provides consumers with the smartest HSA platform available, with simple account administration, real-time counseling, and best-in-class investment options
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CIO Applications | Wednesday, December 01, 2021

Trinity HSA powered by Bend provides consumers with the smartest HSA platform available, with simple account administration, real-time counseling, and best-in-class investment options.
Fremont, CA: HSAs are similar to personal savings accounts, except that their money is helpful to pay for medical bills. The money in the HSA belongs to individuals, not the employer or insurance company. The money one puts into an HSA is tax-free. One must have a high-deductible plan to be eligible for an HSA.
"At Bend, we're committed to helping our partners offer a unique, leading-edge HSA," explained Tom Torre, CEO of Bend. "We're proud that Trinity chose our Bend HSA platform as the framework of their offering and excited to grow our partnership while providing their clients with a user-friendly HSA experience designed to simplify healthcare saving and achieve better long-term financial wellness."
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Trinity HSA powered by Bend provides consumers with the smartest HSA platform available, with simple account administration, real-time counseling, and best-in-class investment options.
Bend Financial (Bend) is an industry-leading health savings account (HSA) provider, announced today that Trinity Marketing Services (Trinity), located in Montgomery, Alabama, has chosen to use the Bend HSA platform to power their new HSA service, Trinity HSA powered by Bend.
Trinity's HSA powered by Bend will be the first of its type in Trinity's extensive range of benefits management, pharmacy benefit management, medical management, and concierge services.
The Bend HSA platform, among other things, allows for rapid connections, hassle-free program management, time-saving automation, and a seamless HSA investing experience for administrators & end-users.
"One of Trinity's founding principles is to help our clients take control of their health benefits," noted Dr. McCain Ashurst, owner of Trinity Marketing Services. "With the continued shift toward a consumer-driven model, health savings accounts play an increasingly important role in not only the health benefits space but also in terms of overall financial wellness. We're excited to take advantage of Bend's next-generation HSA platform to offer our clients the best HSA experience proven to maximize HSA savings and other benefits."
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