CIOApplications
static-image
  • Home
  • Applications
      • Bioinformatics
      • Business Continuity
      • Business Intelligence
      • Chatbot
      • Collaboration
      • Custom Software Development
      • CRM
      • Enterprise Reporting Software
      • GRC
      • Human Resource
      • Indoor Positioning
      • InsurTech
      • Intellectual Property
      • IT Operations Management
      • IT Service Management
      • Low Code Platform
      • Maintenance Management
      • Managed IT Services
      • MarTech
      • Master Data Management
      • Mobile Application
      • Order Management
      • Parking Management
      • Procurement Tech
      • Publishing Software
      • Remote Monitoring
      • RFID
      • Sales Tech
      • SAS
      • Software Testing
      • Task Management
      • Unified Communications
      • Workflow
      • Workplace Management
  • Verticals
      • BioTechnology
      • Construction
      • Contact Center
      • Education
      • Fintech
      • Food and Beverages
      • Government
      • Healthcare
      • Legal
      • Logistics
      • Manufacturing
      • Travel and Hospitality
      • Utilities
  • Technologies
      • Agile
      • API
      • Artificial Intelligence
      • Blockchain
      • CAD/CAM
      • Cloud
      • Cyber Security
      • Data Analytics
      • Data Center
      • Digital Transformation
      • Graphics
      • IoT
      • Machine Learning
      • Machine Vision and Imaging
      • Predictive Analytics
      • Robotic Process Automation
      • Simulation
      • Smart Labelling
  • Eco System
      • Adobe
      • Amazon
      • Esri
      • Google
      • IBM
      • Infor
      • Kubernetes Partner
      • NetSuite
      • Oracle
      • PTC Partners
      • Qlik Partner
      • Salesforce
      • ServiceNow
      • SiteCore
      • VMware
  • Vendors
  • News
  • Newsletter
  • Whitepaper
  • conferences
  • About Us
  • Specials

  • Menu
      • Business Continuity
      • Chatbot
      • Cloud
      • Collaboration
      • Contact Center
      • Esri
      • Human Resource
      • InsurTech
      • IT Service Management
      • Machine Learning
      • Manufacturing
      • Master Data Management
      • Procurement Tech
      • Robotic Process Automation
      • Salesforce
      • ServiceNow
      • Simulation
      • Software Testing
  • Contact Center
  • Collaboration
  • Chatbot
  • Esri
  • Simulation
  • InsurTech
  • Human Resource
Specials
  • Specials

  • Business Continuity
  • Chatbot
  • Cloud
  • Collaboration
  • Contact Center
  • Esri
  • Human Resource
  • InsurTech
  • IT Service Management
  • Machine Learning
  • Manufacturing
  • Master Data Management
  • Procurement Tech
  • Robotic Process Automation
  • Salesforce
  • ServiceNow
  • Simulation
  • Software Testing
×
#

CIO Applications Weekly Brief

Be first to read the latest tech news, Industry Leader's Insights, and CIO interviews of medium and large enterprises exclusively from CIO Applications

Subscribe

loading
  • Home
  • MarTech
Editor's Pick (1 - 4 of 8)
left
Looking Past the Trends: Why Value Lies in the Convergence of Technology

Looking Past the Trends: Why Value Lies in the Convergence of...
Steve Betts, Senior Vice President and Chief Information Officer, Blue Cross and Blue Shield and Health Care Service Corporation

The Nuances of Marketing

The Nuances of Marketing
Dee Hadley, CMO, UNO Restaurants

How Tech is Changing Just About Everything in Marketing

How Tech is Changing Just About Everything in Marketing
David Roman, SVP & CMO, Lenovo

The State of Marketing Technology Solutions

The State of Marketing Technology Solutions
Clay Stobaugh, EVP & CMO, John Wiley & Sons

Getting Around the Marketing World

Getting Around the Marketing World
Kobi Ben Meir, Director of Marketing, Yalber

Why Mobile Marketing Represents a New Era of Digital Marketing

Why Mobile Marketing Represents a New Era of Digital Marketing
Kyle Keith, Vice President, Digital Marketing Manager at Cadence Bank, N.A.

Automating the Customer Journey - Busting the Myth of All or Nothing

Automating the Customer Journey - Busting the Myth of All or Nothing
Martin Coady, Executive Director, Marketing Technology, VMLY&R

The Rise of the Machines: Where Does the Person Stop and the Machine Start?

The Rise of the Machines: Where Does the Person Stop and the...
Michael R. Solomon, Professor of Marketing, Saint Joseph’s University

right

Thank you for Subscribing to CIO Applications Weekly Brief

Behavioral Targeting- Brilliantly Sensing What Brings Consumers' Clicks

By CIO Applications| Wednesday, August 21, 2019
Tweet

To increase the relevance and effectiveness of marketing efforts, marketers are taking advantage of behavioral data for both advertising and personalization purposes.  

FREEMONT, CA: Behavioral targeting has emerged as a new marketing formula to enable brands to more effectively reach out to their target audience, thereby, allowing marketers to translate their sales tactics into consumer engagement. It not only monitors user activity but also takes into account the interests of any specific consumer to be offered with personalized service. Marketing covers different events associated with the selling of a brand's products and services. Advertising is considered the most obvious marketing activity in all kinds of businesses. Modern marketers are using behavioral targeting to achieve greater customer engagement in this customer-empowered era.  

Throwing a bunch of advertisements at consumers, behavioral targeting takes all the information available, including browsing history and uses it to build a more definitive profile of the customer and tailor marketing messages accordingly. As the consumer visits more pages and browses, more products offers will become more targeted and precise. The more information marketers have more, the narrower they can define customers and reach them at the right time. Here are the ways brands and marketers use behavioral targeting to build smarter, cost-effective marketing campaigns.

The most common form of behavioral marketing is remarketing, that allows marketers to capitalize on customer behavior on the brand's website. With behavioral targeting, a marker can build a remarketing audience tailored to specific behaviors and use remarketing ads to show users exactly what they viewed on-site or related popular products. Remarketing helps to follow a user from site to site to re-engage customers and lead them back to the site. With these brands will be able to establish brand awareness in the early stages of the purchase process. Besides, remarketing means a brand can target people who have visited websites that are highly related to the product, including their competitors.

Modern customers expect personalized marketing, and brands which are well versed in using data-driven campaign can tailor content to customers' interests can see positive results. Brands combining consumer data with advertising technology are delivering personalized messaging, products, and experiences to their consumers in innovative ways. Personalization is a tactic that can be deployed in many ways. Improved technology, algorithms, and the way data are collected and analyzed are some tactics which are more suitable and better.

Market segmentation divides the target market into approachable groups and creates a subset of market-based demographics, priorities, and other behavioral criteria to better understand the target audience by narrowing down segmentation powers product development cycles by informing how to create product offering for different segments. Companies who properly segment their market are enjoying significant advantages. Brands with great segmentation strategies are found to have higher profits than companies whose segmentation is not that effective. The different ways brands can segment people using behavioral targeting includes geolocation which presents information based on a particular region, the device from which the visitor accesses a website, and the traffic sources including search engine, email or a referral site.

Increasing conversion rates was never easy, and thanks to innovations in behavioral targeting. Brands are receiving the most benefits of targeted advertisements. With new technologies and data mining techniques brands can track more user data and use this information to create advertisements that are successful in a long term marketing strategy. When a brand publishes content to reach users on a personalized level, brands can improve the cost-effectiveness of its advertising, saving both labor and resources.

Weekly Brief

loading
ON THE DECK

Top Vendors

Field Service 2021

Top Vendors

Previous Next
Tweets by CIOApplications

Read Also

Cyber Security in 2021

Cyber Security in 2021

Key Trends to Impact Collaboration in 2021

Key Trends to Impact Collaboration in 2021

Know how to Tackle these Major Predictive Analytics Challenges

Know how to Tackle these Major Predictive Analytics Challenges

Key HR Technology Trends Amid COVID-19 Crisis

Key HR Technology Trends Amid COVID-19 Crisis

Four Major Ways Construction Technology Platforms are Enhancing Team Collaboration

Four Major Ways Construction Technology Platforms are Enhancing Team Collaboration

EPAM to Acquire PolSource to Scale its Salesforce Capabilities and Expand into New Markets

EPAM to Acquire PolSource to Scale its Salesforce Capabilities and Expand into New Markets

Loading...

I agree We use cookies on this website to enhance your user experience. By clicking any link on this page you are giving your consent for us to set cookies. More info

Copyright © 2021 CIOApplications. All rights reserved. Registration on or use of this site constitutes acceptance of our Terms of Use and Privacy Policy |  Sitemap  |  Subscribe |  About Us

follow on linkedin follow on twitter follow on rss
This content is copyright protected close

However, if you would like to share the information in this article, you may use the link below:

https://www.cioapplications.com/news/behavioral-targeting-brilliantly-sensing-what-brings-consumers-clicks-nid-4982.html