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Beeline and Brightfield Announce SmartBuyer
The declaration, which represents the culmination of a year-long research and development project into how sourcing and contracting behaviors of recruiting managers at global enterprises impact business outcomes, extends the long-standing part
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CIO Applications | Friday, April 02, 2021

The declaration, which represents the culmination of a year-long research and development project into how sourcing and contracting behaviors of recruiting managers at global enterprises impact business outcomes, extends the long-standing partnership between Brightfield and Beeline.
FREMONT, CA: Today, Beeline, the global independent leader in software solutions for sourcing and managing the extended workforce, has announced the strengthening of its relationship with strategic partner Brightfield, the world's leading contract labor supply management software platform, to co-develop and launch SmartBuyer – the first AI-empowered, embedded solution to manage the challenge of over spending happened by ineffective job descriptions and uninformed buying behavior.
The announcement, which represents the culmination of a year-long research and development project into how sourcing and contracting behaviors of recruiting managers at global enterprises impact business outcomes, extends the long-standing partnership between Brightfield and Beeline. Utilizing Brightfield's market leading TDX platform, the companies analyzed over 1 million transactions between thousands of labor contract buyers and suppliers to isolate 2,000 unique buying behaviors that influence business results.
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"AI holds vast potential, but it is useless without data scale, history, and science to incorporate the coded behavior of individuals and institutions," stated Doug Leeby, CEO of Beeline. "Companies need models that predict and prescribe how to make decisions in the future with the benefit of past successes and failures. The partnership with Brightfield was the obvious choice to help us unlock the collective wisdom of the Beeline customer base. SmartBuyer, coupled with the other behavioral AI VMS product enhancements to follow, will change the VMS from a system of record to a system of intelligence."
Jesse Levin, CEO of Brightfield, stated of the partnership, "Brightfield was proud to build the world's first AI model demonstrating that the behavioral patterns of labor buyers are not only predictable but also influenceable within the VMS user experience. Now, the power of those insights will be in the hands of customers, taking the form of direct in-application guidance and enhanced user experiences designed to nudge buyers toward smarter decisions—reducing cost leakage, managing down operational risk, and improving the speed of sourcing contract labor talent.
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