Atento Launches its Virtual Hub to Optimize Operations in Telecommuting Models

CIO Applications| Thursday, June 10, 2021

The hub aims to increase operating efficiency and control for CX remote workers and provide greater reach when connecting with other offices everywhere.

Fremont, CA: Atento S.A., one of the five largest providers of customer relationship and business process outsourcing (CRM/BPO) services worldwide based on revenues, and leader in Latin America, announced the launch of its Virtual Hub, the first command center aimed at optimizing operations in telecommuting models. During the first stage and employing state-of-the-art technology, the hub will allow for the management of more than eighty thousand working-at-home agents (WAHA) supporting companies across several industries.

The Virtual Hub was designed to respond to new customer demands as an add-on solution for the Atento@Home solution. This remote working model allowed Atento to switch over half of its workforce to telecommute during the pandemic, guaranteeing the continuity of operations in a flexible and agile way. As a result, the remote model has boosted productivity to 75.3 percent, up by 1.3 percentage points compared to January 2020, raising at the same time the employees' satisfaction levels.

"Atento Virtual Hub is another step we are taking into transforming CX. Our clients will now have a single centralized point where they will be able to manage all remote operations of the team as a whole, from agent recruiting and training to campaign development, everything under strict security protocols managed on an agile way with a global approach", said Carlos López-Abadía, Atento's CEO.

The solution, which is based on cloud technology, offers high flexibility, is not limited to a specific location, and can be adapted to the client's operational needs in minimal time. In addition, any company, regardless of the sector, can have a hub directly connected with offices worldwide, thus achieving global operational management.

Agent recruitment and hiring processes will be fully coordinated online from the virtual hub location through advanced technology and real-time operational management that includes supervision, monitoring, and reporting for the various campaigns.

Cybersecurity has become a high priority for businesses and even more critical with the remote work model, as data breaches from cyberattacks can cause significant damages to businesses. With this in mind, Atento's Virtual Hub will have biometric recognition, two-factor authentication, secure connection via VPN, information security controls, among other protocols, to guarantee data protection. In addition to virtual security, the hub will feature high levels and physical security protocols such as facial recognition for entrance and operational alarm screens.

Atento's Virtual Hub was launched during a face-to-face and virtual corporate event, including managers and customers from several countries. In the event, the company revealed that Mexico was chosen as the first country to offer this new management model.