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AR: The Next big Thing in Communication
Augmented reality doesn’t replace the actual world but enhances the actual world with 3D digital elements. Overlaying of the information onto the real world is Augmented Reality, which allows users to see virtually while looking at real-world entities. It is important to know that AR is being used in different sectors like military research, gaming industries, medicine, and engineering and is emerging as an innovative technology and an interdisciplinary field. Apart from this, it can be seen that AR is divided into various technologies like tracking, display, and interaction technologies.
Mobile devices like tablets and smartphones have high-speed processors, high-resolution screens, and specific features like GPS, digital compasses, and accelerometers that have contributed to AR becoming ever more widespread. Similar to the advancements in technologies, AR revolution has reached a tipping point with enterprise adoption outpacing the consumer world. By the next decade, advance in digital reality leads to more natural and intuitive ways for technology to better the lives. Indeed, means of interfacing with the digital world will likely no longer be screens but gestures and emotions.
A survey from IDC projects stated that spending on AR services and products would soar from $9.1 billion to $160 billion by 2021 with an annual growth rate of 113.2 percent. Companies are shifting focus from experimenting with fancy AR devices to building mission-critical applications in the enterprise using AR.
As no organization is immune to cyber breaches, the cyber risk implications of technology systems become even more complex, and organizations are expected to secure virtual and physical world. Instead of seeing these issues as an obstacle, enterprises need to develop procedures that help mitigate such cyber risks.
Digital reality is poised to transform the way people interact with data and the way they experience the world around. The main aspect to consider here is to protect user identity and data. Additionally, businesses need to determine the internal customer-facing privacy and data protection policies for AR activities. As evident as we see, businesses have already begun investing in the technology for people to interact with the brands. For those that haven’t, it is high time they include AR technology as an essential part of their business strategies, to provide exceptional customer experiences.