Aprimo Unveils Actionable Marketing Calendar to Aid Brands in Getting a Full Picture of All Planned, In-Flight, and In-Market Campaigns

Teams can better understand operations, maintain track of overhead, and cut down on marketing clerical work.

FREMONT, CA: Aprimo, a globally leading digital asset management (DAM) and job management solution, unveiled a new marketing calendar for its content operations platforms that add more features and features. The Aprimo Marketing Calendar adds a customizable, actionable layer to its work management solution, giving marketers a single, comprehensive understanding of all projects currently in production.

 "Aprimo's new Marketing Calendar is a game-changer, not only does it provide marketers the visibility to see all in-flight and in-market campaigns, but it also allows them to take action," said Bruce Howard Aprimo, Practice Director at EMMsphere. "We're thrilled that our partner Aprimo is taking the mundane work out of marketing and instead letting marketers now focus on what they do best: creating exceptional customer experiences. EMMsphere, a partner for 18 years, continues to look forward to future innovations from Aprimo."

The new Aprimo Marketing Calendar expands the content operations system's flexibility and capacities.

According to Salesforce's latest State of the Connected Customer survey, 84 percent of customers believe a company's experience is just as significant as its products and services. Marketing firms require technologies like Aprimo Marketing Calendar that allow distant teams to collaborate to meet those high expectations.

Managing entire marketing organizations has become more crucial and more difficult in the digital age than in the past. Bigger teams dispersed worldwide—especially in the wake of the COVID-19 pandemic—need a way to execute complicated marketing campaigns across channels and locales while staying on schedule.

The new solution, according to Kevin Souers, Chief Product Officer at Aprimo, allows marketers in any industry the flexibility, power, and transparency they need to get their finest marketing campaigns out the door and report on results, irrespective of their company's size."It's not only global companies being challenged to create intimate, personalized experiences for their customers. Creating great content at scale is the gold standard for businesses of all sizes, and they need to localize those experiences for particular markets, and do it all without burning out their teams. Our calendar tool makes all of that easier."

Aprimo Marketing Calendar is one of only several upcoming Aprimo releases this year, designed to provide users more control over company marketing and content operations.