Ansira Reveals Result of Customer Journey Mapping Research

Sands and Lebo will take a indulge in the customer journey mapping research at the Edge of the CX virtual event on November 17, when they are expected to join thought leaders from Ansira and marquee clients and partners to share customer-altering ideas as well as strategies.

FREMONT, CA: Ansira Partners, an independent global marketing technology and services company, has declared the release of "The Enterprise Perspective on Customer Journey Mapping," a research report conducted in collaboration with Ascend2, a marketing research firm. The research offers a comprehensive look at how enterprise-level companies are implementing a customer journey mapping strategy as a part of their marketing plans.

"At Ansira we have seen first-hand the impact customer journey mapping can have as a tool for improving customer experience, and an interesting finding in this research is that that only 39% of the companies surveyed currently utilize a defined journey map, while 51% are currently building or plan to create journey maps in the future," stated Kelly Jo Sands, EVP of Ansira Digital. "With the importance of customer experience at an all-time high, investing the resources to put a customer journey strategy in place is quickly becoming table stakes to compete within and beyond your industry."

"As customers become more savvy and their expectations continue to rise, we knew that gaining the perspective of top marketers at enterprise companies would both illuminate and validate the importance of customer journey mapping," stated Todd Lebo, CEO of Ascend2. "We surveyed a panel of marketers at both the executive and practitioner levels, as well as B2B and B2C sales channels, to get a clear view of what's working, where there are barriers, and what have emerged as best practices. This report can serve as a playbook for companies already working with journey maps, and those who are just now starting to use them to better reach their customers."

Sands and Lebo will take a indulge in the customer journey mapping research at the Edge of the CX virtual event on November 17, when they are expected to join thought leaders from Ansira and marquee clients and partners to share customer-altering ideas as well as strategies. Edge of the CX is a digital event from the creators of EiQ committed to boosting customer experience, innovation, and performance.