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Amperity Introduces Amperity Profile Accelerator for Adobe to Give Brands a More Complete, Actionable Customer View
Fremont, CA: Amperity, the leading enterprise customer data platform (CDP) for consumer brands, has launched Amperity Profile Accelerator to help brands attain record results by building marketing cloud activations from a more complete and user-friendly dataset. Amperity Profile Accelerator for Adobe, the first in the series of solutions for marketing clouds, is now available.
Amperity Profile Accelerator allows brands to make the most of their tech investments by getting access to customer data in less time, improving revenues and enhancing customer experiences. Amperity's comprehensive technology collects customer data from multiple sources to create a single, unified profile of a customer, which is then seamlessly infused into a brand's marketing cloud solution. Overall, this means a higher return on marketing cloud investment.
"Assembling and integrating a customer profile across a modern digital technology stack has never been more important," stated Rob Fuller, Managing Director, Customer Data Orchestration at Accenture. "Amperity Profile Accelerator for Adobe is a critical key, so our clients have the most precise and actionable data at their fingertips and across their technology ecosystem to drive their customer-centric transformations."
"The combined Amperity and Adobe solution gives us powerful self-service and accessibility that directly translates into marketing ROI without additional IT investment," remarked Danielle Harvey, vice president, customer intelligence & media at Wyndham Hotels & Resorts. "Easy integration of these products is an important part of realizing value across our martech stack and the ability to add sources and manage data directly ensures we can quickly and efficiently deliver an excellent guest experience."