AMP Agency Expands Customer Experience Services with SmallTalk

SmallTalk, situated in San Francisco, California, has over 40 workers and counts VMware among its clients and other notable North American and global firms.

FREMONT, CA: AMP Agency, a Boston-based full-service marketing firm with offices in New York, Seattle, Los Angeles, and Austin, will merge its digital experience team with SmallTalk, a digital experience agency purchased by AMP Agency earlier this year. The united group will be known as AMPXD and will bring expertise in strategy, product design, product management, and product development to a number of high-profile businesses.

AMP, the 200-plus-person agency that was named to Adweek's inaugural Fastest Growing Agencies list in 2019 with clients such as Facebook, Sam Edelman, and others, envisions a smooth transition of its new division AMPXD to support its growing national client base, furthering its insightful as well as an innovative approach.

"As our clients' business challenges become more and more complex, it's crucial that we demonstrate our expertise across the entire customer experience," stated AMP Agency SVP, General Manager Michael Mish. "With SmallTalk's proven expertise in the space, this combination expands and enhances our experience design offer."

SmallTalk, situated in San Francisco, California, has over 40 workers and counts VMware among its clients and other notable North American and global firms. The agency's best work is in digital product design and enterprise CMS Websites, with an emphasis on ADA-compliant experiences. SmallTalk strives to align with the client's thinking and long-term goals at all times

"Designing and engineering creative, complex digital experiences is our specialty and SmallTalk truly feels we fit neatly into AMP's wheelhouse of work—it's a complementary relationship that felt right from our earliest conversations," stated Robert Balmaseda, founder and managing director of SmallTalk Agency, who has managed and sold several successful agencies. "We pride ourselves on serving immediate client needs, while offering progressive and extended solutions that might not have been considered within a short-term goal."