Thank you for Subscribing to CIO Applications Weekly Brief

All You Need to Know about Brand Management
Businesses that benefit from increased customer lifetime value as a result of a good customer experience management program are likely to benefit from lower churn or customer turnover.
By
CIO Applications | Friday, March 04, 2022

Fremont, CA: Businesses that benefit from increased customer lifetime value as a result of a good customer experience management program are likely to benefit from lower churn or customer turnover. Because it is more expensive to acquire new customers than it is to retain them, companies will benefit from putting resources toward keeping customers happy for a longer period of time.
A brand is more likely to stay at the top of a customer's mind if they receive regular touchpoints such as frequent phone calls, email updates, or customer appreciation events and sales. When it comes time to make another purchase or renew a contract, customers will have an easier time making a decision if customer service representatives have been attentive to their needs or desires over time.
Stay ahead of the industry with exclusive feature stories on the top companies, expert insights and the latest news delivered straight to your inbox. Subscribe today.
Definition of Brand Management
Brand management is the ongoing process of ensuring that every time someone interacts with a company, they have a consistent, value-driven, and positive experience. Every touchpoint, from a website page to product campaigns to customer service chats, must communicate a company's values so that an audience thinks of first when they need to buy what you sell. It is a critical business practice for anyone who wants to become and stay relevant in today's ever-changing digital landscape.
For example, if one is looking for social media management software, one has probably heard of Hootsuite. Their product is used by over 18 million customers and employees at more than 80 percent of the Fortune 1000 companies. That is the type of recognition one wants for one's brand.
More in News

