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Alida Appoints Efrem Ainsley as CEO
“I am thankful to our incredible team and all their hard work throughout the years and will look forward to supporting a smooth transition as Efrem takes the helm
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CIO Applications | Wednesday, March 20, 2024

Efrem Ainsley will work with the talented team to defend their position as the world's best provider of experience research.
FREMONT, CA: “I am thankful to our incredible team and all their hard work throughout the years and will look forward to supporting a smooth transition as Efrem takes the helm. I will continue to be an evangelist, investor, shareholder and enduring supporter of Alida,” says Ross Wainwright.
Alida, a pioneer in community-centered experience research, declared that Efrem Ainsley had been named CEO, taking effect immediately. Ainsley takes over for the recently retired Ross Wainwright.
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Alida envisions a world where customers are regarded as the ultimate source of truth. Knowing the whole truth about their customers, even the complex parts, can help businesses make better decisions that lead to long-term customer loyalty and growth. Leading brands such as Warner Bros. Discovery, Adobe, lululemon, and LinkedIn use customer feedback powered by the Alida platform to turn customer truth into action.
“I am honored to step into this position working with our very talented team to defend our leadership position as the best experience research provider on the market,” says Efrem Ainsley.
Ainsley was the Chief Operating Officer of Alida until he joined the company in early 2020 as Chief Financial Officer. Ainsley, who has over 20 years of experience as a software executive, was the CEO of ScribbleLive before Rock Content purchased the company in late 2019. Before that, Ainsley held the positions of Vice President of Finance at Open Text Corporation, one of the biggest software companies in Canada, and CFO and COO at Exinda and PlateSpin.
“We thank Ross for his leadership during an exciting era for the company and have tremendous confidence in Efrem as he takes the reins at this important time in Alida's history. The Board is excited about the 2024 strategic plan with an emphasis on innovation, vertical-focused growth, and the continued delivery of exceptional value for its customers,” says Phil Deck, Chairman of the Board of Directors at Alida.
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