Hyperlocal e-commerce is becoming more popular among e-commerce companies because it allows them to create multiple sub-stores based on customer geo-location, catering to the specific needs of targeted customers.
FREMONT, CA: The continuous evolution of e-commerce, all in an effort to satisfy customers and keep them involved with the platform, has made the game incredibly fascinating to watch. Technology Artificial Intelligence and Machine Learning — is currently causing the most disruption in the industry. Beyond customer satisfaction, technical skills are being used to solve real-world problems. In addition, the pandemic has increased the use of e-commerce and technology. According to Servion Global Solutions, AI and machine learning will control 95 percent of all consumer interactions by 2025.
[vendor_logo_first]Let's take a closer look at how AI and machine learning are transforming the e-commerce industry: 1. The use of chatbots Almost everyone has probably dealt with customer service from at least one of the brands. When customers' calls are put on hold and they have to wait a long time to speak with an agent, it is extremely inconvenient. To improve customer service, modern e-commerce platforms are now integrating chatbots into their business communication services.
These bots not only provide consumers with all possible answers to their questions but also assist them in making purchasing decisions.
Ecommerce platforms offer a wide range of products, which can lead to confusion and make purchasing decisions difficult. Another important reason to use machine learning in e-commerce is to make purchasing easier. Chatbots help brands learn from customer feedback and fine-tune their answers for accuracy, which makes conversational e-commerce easier.
Hyperlocal e-commerce is becoming more popular among e-commerce companies because it allows them to create multiple sub-stores based on customer geo-location, catering to the specific needs of targeted customers. Customers can communicate with local stores in a specific geographic area for a better shopping experience and faster delivery. Furthermore, based on local demand analysis, companies are increasing sales by offering bestsellers in their sub-stores.