By automating manual B2B marketing operations like lead management, email campaign planning, and landing page building, marketing automation tools provide several benefits.
FREMONT, CA: B2B marketers are finding it more challenging to effectively target prospects with the correct information, on the suitable devices, at the appropriate times, due to the development of digital platforms and gadgets. Candidates handle more of the buying process themselves, compiling short decision lists by browsing social media and online platforms without ever meeting with a salesperson. B2B marketers have to be innovative, specific, and connected with sales targets to be successful; they also need more visibility into buyer qualities and habits.
B2B executives among all levels may benefit from a marketing automation platform when faced with some of these challenging market circumstances and increasing ROI pressure. Given are the advantages of using marketing automation.
It increases marketing efficiency
[vendor_logo_first]Saving time and productivity is improved by optimizing time-consuming, manual operations such as content development, maintenance, customization; campaign planning and implementation; data security; sales interaction; and helpfulness.
It improves the ability to generate more and better-qualified leads
Meanwhile, digital marketing may integrate several variables, such as demographics, firmographic, and behavioral data, with a prospect rating system to create and recognize sales-qualified prospects.
A multichannel view of prospect behavior
Meanwhile, to develop more thorough prospects portfolios and integrative views of prospect activity, today's digital marketing platforms integrate many channels and technologies, particularly social networking sites and smartphones.
Better alignment of sales and marketing goals
Sales and marketing activities may be better aligned using marketing automation, ensuring that sales professionals deal with sales-ready leads. Sales and marketing are one group when they collaborate to determine score rules and identify lead generation.
It improves lead conversion and ROI
Using such a marketing automation platform is shown to enhance conversions in countless studies. According to the survey, B2B marketers who use marketing automation see a 10 percentage improvement in overall sales pipeline contribution.