One of the main advantages of an API-driven strategy is a reduction in development effort and faster marketing time. Embracing and utilizing APIs allow developers to focus on delivering the unique functionality of their applications faster, helping businesses save money and resources.
FREMONT, CA: Delivering top-notch digital experiences only grows more difficult with time. Today, a single mobile transaction or web crosses an average of 35 different technology systems or components, compared to 22 just five years ago. While businesses integrate IoT, wearables, and other smart technology into their multichannel ecosystem, adopting API-driven strategies is the key to success. APIs have become the digital glue that enables developers to create new software applications and empowers businesses to develop new revenue streams, streamline their go-to-market strategy, and improve customer experience.
Let us look at the advantages of having an API-driven strategy:
Marketing Costs and Time Reduction
One of the main advantages of an API-driven strategy is a reduction in development effort and faster marketing time. Developers have learned not to expend valuable time and resources on reinventing the wheel. Alternatively, they can depend on cost-effective APIs from third-party platforms or by using APIs they’ve already created. Embracing and utilizing APIs allow developers to focus on delivering the unique functionality of their applications faster, helping businesses save money and resources.
Support New Technologies
Modern application architecture of cloud services, IoT devices, and new technologies depend on APIs. APIs have become a prime factor to application architecture as they allow loosely coupled integration, and also they act as data conduits behind many IoT devices. This also can support internal innovation by offering the flexibility and agility needed to do so.
Improved Digital Experiences
Since developers are able to build solutions across any channel through APIs, this creates more engaging experiences for any audience, whether that be for partners, customers, or employees. APIs can help boost the delivery of services such as data collection, personalization, and integration. As APIs continue to grow with its increasing popularity, the capabilities available will improve and expand in years to come.