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Adding Smart Tech To Your Retail Business: What You Need To Know
As technology continues to get smarter, it is no coincidence that retail stores are jumping on the smart tech bandwagon. If you want to add some smart tech to your retail business, there are some things you need to know. Below we look at these in more detail.
How To Install Smart Tech In Your Business
Many companies can help you get started with smart tech installation for your business. This will depend on what you want and what works best in your store with the space and budget you have.
You will also need to get retail insurance if you do not already have it or are just starting your retail business. Getting customized retail insurance will ensure you are covered for any accidents or damage that might happen, which can be helpful when dealing with smart tech.
The Benefits of Smart Tech in Retail Business
Before we look at what is available in terms of smart tech for retail stores, you should be aware of the benefits of installing some in your store. Things like self-checkouts can make the customer experience quicker and maximize your stores’ checkout capacity.
You can also upsell products, attract customers to certain areas of your store, and improve the customer journey. As more people get used to smart stores, customers will begin to expect more from your retail business. If you want to keep up with the latest trends, smart tech is a must. Below we look at some of the most popular smart tech items for your retail business.
1. Smart Labels
One of the easiest ways to add smart tech to your business is through smart labels or tags. So what exactly do smart labels do? They allow customers to scan the label of a product using a QR code, which will redirect them to important information about the product on their smartphone.
For shoppers who want to know more about a product, they can easily find that information without having to find a staff member. Customers can even check where the product is from, promoting trust and brand transparency. This is a nifty little way to add some customization to your shelves.
2. Smart Mirror
If you own a retail store that sells clothing, shoes, jewelry, or anything else wearable, a smart mirror is a cool gadget to have in your store. Smart mirrors have an electronic display that uses widgets to show similar purchases and recommendations, which is a great way to upsell items in the most modern way possible.
If you want to show customers similar products or the most trending outfits, a smart mirror can do all of this for you. It can even use a smart beacon, which will show the customer where in your store the item they are interested in is kept. Not only does this ensure upselling, but it also leaves your staff with more time to keep your retail store looking in top condition.
Perhaps one of the most popular smart tech items available in stores now is self-checkouts. Being able to scan your items and pay at the end is a smart and easy way for shoppers to get a more streamlined shopping experience. Many shoppers do not enjoy waiting in line and some prefer the ease of a self-checkout rather than interacting with a member of staff. By having both options, you allow customers to choose what they would prefer.
When the normal checkout is quiet, your staff can be readily available to do other jobs in the store, such as helping customers or arranging the stock. Self-checkouts also allow customers to pay with NFC methods, which is becoming one of the most popular ways to pay as money starts to become obsolete. You can even choose to create your own retail store app, which will allow customers to sign up, so you can send discounts and promotions to coax them back into your store again and again.
There are lots of different smart tech options for your retail business, with some being listed above. Make sure to do your research and understand the benefits of each item before deciding what will work best in your store.