Actioniq Collaborates With Infosum To Unleash The Power Of Third-Party Data

The ActionIQ CX Hub uses all known and anonymous customer and account data to create a 360-degree customer perspective, enabling highly tailored, impactful customer interactions.

Fremont, CA: It has always been difficult to share data while conforming to privacy standards. However, utilizing distributed data clean rooms makes it feasible to cooperate with data in a secure and compliant manner. Data clean rooms enable businesses to manage data properly, de-identify it, and share it.

ActionIQ, the industry's Leading Customer Data Platform (CDP), and InfoSum, the world's leading collaboration and data cleanroom platform, collaborated to unleash the value of second-party data by integrating the ActionIQ CX Hub with the InfoSum Secure Data Clean Room. After the integration, marketers and publishers will have a safe privacy-centric environment to connect, enrich, and activate their first-party data from partners without relying on third-party data or cookies.

With third-party cookie depreciation approaching and worldwide data policies in flux, organizations must have a robust first-party data strategy and, therefore, a method to activate second-party consumer data from their store, brand, and publishing partners. In addition, with the rising demand for better privacy protection, marketers must likewise place privacy at the forefront of their first-party data strategy.

The ActionIQ CX Hub uses all known and anonymous customer and account data to create a 360-degree customer perspective, enabling highly tailored, impactful customer interactions. InfoSum's Secure Data Clean Room enables businesses to cooperate with an infinite number of data partners while maintaining utmost privacy and security. Marketers may use the collaborative solution to transfer data straight from the ActionIQ CX Hub to their InfoSum clean room. The data is encrypted, and anonymized matching across several data sets gets performed. The enhanced data is then pushed back into the ActionIQ CX Hub, where it can be helpful to find audiences and coordinate experiences throughout all brand touchpoints.

"Delivering personalized, superior customer experiences requires use of the full spectrum of customer data, from first-party real-time and historical insights to second-party data," said Justin DeBrabant, Senior Vice President of Product, ActionIQ. "ActionIQ selected InfoSum to be our clean room partner because of their patented, privacy-first technology that connects customer records between and amongst companies, without moving or sharing data. Our partnership will enable businesses to achieve a full understanding of their customers, to deliver relevant experiences that ensure brand loyalty."