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Accounting Seed Appoints New CEO and Expands Leadership Team
Accounting Seed, the leading SaaS and ERP accounting platform built on Salesforce, has recruited a new CEO and created the latest positions on its senior leadership team. The move shows the company's investment in accelerating growth.
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CIO Applications | Tuesday, February 01, 2022

Fremont, CA: Accounting Seed, the leading SaaS and ERP accounting platform built on Salesforce, has recruited a new CEO and created the latest positions on its senior leadership team. The move shows the company's investment in accelerating growth.
Steve Lorenc, a former Insureon executive with over two decades of technology, SaaS, and leadership experience, was named CEO today. Lorenc will be joined by Corey Kleinbauer, most recently VP of Midmarket & SMB Sales at SAS, and Kate Reefe, former VP of Growth Marketing at Assembly Legal and a tech and SaaS veteran with over 15 years of experience.
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Steve Lorenc, a former Insureon executive with more than two decades of technology, SaaS, and leadership experience, was named CEO today. Lorenc will be joined by Corey Kleinbauer, most recently VP of Midmarket & SMB Sales at SAS, and Kate Reefe, former VP of Growth Marketing at Assembly Legal and a tech and SaaS veteran with over 15 years of experience.
The move follows the appointment of Ryan Sieve, a former Salesforce executive, as Chief Technology Officer, and Brian Wai, a former Surescripts Financial Planning and Analysis leader, as Vice President of Finance and Accounting.
Lorenc has extensive experience with software-as-a-service (SaaS) products and the customer segments served by Accounting Seed.
Lorenc was most recently Chief Product Officer at Insureon, the leading small business insurance marketplace in the US. He oversaw the teams in charge of product strategy, new product development, commercial technology, and strategic growth, as well as transitioning and accelerating overall growth, cementing the company's position as the market leader. Previously, he held a variety of positions in leading SaaS companies, including EVP of Product, Technology, and Operations at SPINS and SVP of Sales & Marketing at AdGooroo.
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