85SIXTY And Essential Accessibility Collaborate To Create Accessible E-Commerce Experiences

85SIXTY is a data-driven digital agency that helps organizations optimize their relationships with their customers. It was founded in 2010. 85SIXTY delivers customer-centric solutions across the digital landscape of Paid Media, Social, SEO, Email, CX, Creative, Data Science, Influencers, Amazon, and Web development by designing customer journey plans based on consumer insights and data.

Fremont, CA: 85SIXTY, Inc., an econsultancy and digital marketing agency specializing in constructing e-commerce websites for retail companies, have announced a strategic alliance with eSSENTIAL Accessibility (eA), the premier Accessibility-as-a-Service platform. 85SIXTY will benefit from eA's all-in-one digital accessibility platform and its experienced support services as a result of this partnership. In addition, 85SIXTY will be able to build accessible digital experiences for its clients due to this.

BJ Cook, President of 85SIXTY, said, "Our focus has always been on delivering best-in-class solutions for our clients, and our cooperation with eSSENTIAL Accessibility is another illustration of this dedication." In addition, "eA's solution enables us to incorporate accessibility earlier in the design process, providing a more consistent customer experience, improving SEO, and guaranteeing that our clients' digital content reaches the widest potential audience."

Around 15 percent of the world's population lives with a disability, which amounts to one billion individuals. However, suppose a digital experience is not designed to meet the demands of every individual. In that case, they may encounter a barrier that prohibits them from exploring and purchasing things, which are basic e-commerce site functions—prioritizing digital accessibility breaks down these barriers, increasing consumer market share and demonstrating a company's commitment to diversity.

"We're excited to collaborate with 85SIXTY, as an agency that shares our philosophy that every user deserves an accessible online experience," stated Spiro Papathanasakis, Co-Founder and CSO of eSSENTIAL Accessibility. "Our collaboration will assist 85SIXTY in transforming the digital solutions they provide for their clients, better supporting the customers they serve, and making digital experiences more delightful for everyone."

eA collaborates with consultants, prominent platform providers, and agencies dedicated to making digital experiences more accessible. The initiative provides access to eA's accessibility platform and technical and compliance knowledge to partners. It also allows partners to train their internal teams on how to incorporate accessibility issues early in the design and development process.