4 Startups making Strides in the Predictive Marketing Industry

With advanced technologies, startups are rolling out smarter predictive marketing solutions, which are tailored for the present.

FREMONT, CA: Every business today aspires to ace the trend and stay ahead in the highly competitive business environment with the right approach to marketing and the right set of tools in their kitty. In the interesting blend of modern marketing techniques, predictive marketing plays a very crucial role. Predictive information is robust, and in the context of marketing, it empowers businesses to add value and smarten their digital marketing strategies by incorporating critical metrics.  

Many startups today offer predictive analytics products, which, when applied to marketing models, help make them targeted. High-quality segmentation trends are taking digital marketing to the next level. Predictive capabilities can help categorize audience and make marketing goal-oriented. TapClicks, a startup that offers several marketing analytics solutions, recently raised $10 million through equity funding. The company aims to utilize the funds in further developing its predictive analytics and modeling capabilities. By integrating predictive analytics into its existing suite of automated omnichannel marketing solutions, it is about to develop advanced products with extensive intelligence.

Given the potential of predictive analytics as a marketing tool, it is no surprise that firms are looking for simple ways to adopting and deploying the capability. As the share of budget allocated for marketing technology solutions is rising across industries, the market opportunities for service providers is also growing. Leadspace is a SaaS company that provides marketing automation solutions based on data management and artificial intelligence. Accurate data and intelligent predictive scoring features make its offering highly valuable for clients looking to bring about personalization into predictive marketing.  The core technologies on which predictive systems work have seen a lot of advancement lately and vendors today have access to data, storage, cloud computing, artificial intelligence, and machine learning, which can together help deliver great predictive marketing solutions. 

From the perspective of predictive marketing, customer data can be very useful. Simon Data is a leading startup providing innovative marketing analytics solutions. It assists clients in making better marketing decisions with the help of their customer analytics capabilities. Using the platform, companies can process customer data to predict marketing strategies with a better degree of accuracy and also deliver effective segmentation approaches for selectively targeting the audiences.

In modern days, there are programs that don’t need the intervention of data scientists or engineers. Software-as-a-Service platforms have redefined the way businesses apply advanced technology to marketing. The layers of complex algorithms are concealed behind intuitive and straightforward dashboards that generate insights in intelligible formats like graphs and stats.

Squark, an AI-based predictive platform, has developed applications that allow users to input data present in spreadsheet formats. Within minutes, it generates predictive information models using machine learning and computing. All the applications are codeless, which means client companies do not have to do any programming to at all. Such low-code and low-code predictive analytics solutions allow businesses without technical know-how and programming capabilities to adopt and implement predictive marketing.

Predictive marketing tools are empowering businesses at all levels to incorporate highly technological analytics. Informed marketing decisions are crucial for companies looking for effective marketing and better return on investment. In the near future, marketing is all set to become even more sophisticated yet affordable.

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