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4 Must-Have Features in an Effective Order Management System
The future order management processes will have to keep up with market demand and expectations to provide a holistic customer experience.
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CIO Applications | Thursday, October 24, 2019

The future order management processes will have to keep up with market demand and expectations to provide a holistic customer experience.
FERMONT, CA: The growing demand for the supply of personalized goods, while maintaining existing prices and high support levels, is increasing the need for organizations to incorporate more effective order management systems. A constant emphasis on pushing the processes to the next level is essential to maximize the potential of efficient order management. Secure, scalable, time-bound, easy to use, adaptable, and innovation empower the next generation of order management. Order management systems need new capabilities to meet the changing market demands and optimize the opportunities offered by digital ideas. Advanced order management should have an optimum system and technology implementation combination to satisfy the increasing demands of customers with reduced input costs. Here are the key features that a reliable order management system should have.
Unified Mobile Order Management System
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The shortlist also includes support for fixed-mobile integration. What is required is a single integrated stack that processes orders irrespective of phone, service, or network, and this, in turn, requires a centralized mobile order management system that operates in near real-time. It must also be catalog-driven, worthy of abstracting or otherwise handling multiple networks and interfacing with policy management systems, along with being transparent and standards-based to enable over-the-top or bundling by third parties. In addition, postpaid, prepaid or hybrid services are also gaining immense attention. Order management systems promoting Service-Level Agreements (SLAs) are a way of minimizing the impact.
Centralized catalog
To evaluate a new order management system, a central catalog is a must-have. To get to the right systems and network functions to handle provisioning, machine transfer, activation, and so on, the management system must provide a route map for that request once it receives an order. Flexibility is important here because, in today's mobile market, there are so many variables. Order management should be light in terms of code at a platform level and much more reliant on configurable routes based on the information in the order.
Embracing Automation
A considerable effort is currently being invested in innovation to improve business processes with increasing pressure to reduce marketing costs. Traditional methods of obtaining inputs for order entry bear the inherent risk of increased cycle times and accuracy problems. Order inputs can now be automated using Smart OCRs, which not only scan unstructured data format and convert it into a structured data set but also learn "what to find where." For example, if a customer presents the "Pay to" information on the last page of the purchase order, the system first detects and scans the same and is trained to check for the information on the last page next time in the same format. By using Artificial Intelligence (AI), this is made possible.
Enhanced Visibility
The key feature for the next generation order management is to have 360-degree visibility on business performance at a granular level. Greater visibility, backed by insights allows better decision-making. Business leaders want to stay informed on an ongoing basis about what is happening inside and outside the company. Therefore, real-time performance reporting must be made available to KPIs and SLA adherence.
To provide operators with the flexibility necessary to meet changing market demands, order management systems must be versatile, without which, working in a multi-partner virtual environment would not be feasible.
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