Retailers today are turning to facial recognition to prevent crimes, improve customer experience, and fine-tune the in-store experience.
FREMONT, CA: Retail chains are in the process of adapting to changing buyer behavior and customer demands. What’s happening is, in fact, a retail renaissance. More and more retailersare looking to find ways to engage customers with advanced technologies. In addition to mobile applications, the sharpest minds in the retail industry are combining technologies including, facial recognition, to create the retail stores of the future. Facial recognition would be one of the most important technologies driving future stores. Here is how.
• Preventing Retail Crimes
Reports say that retail crime cost U.S. retailers $30 billion each year. Fortunately, face recognition can help retailers proactively prevent crimes. The facial recognition-powered alerting system can instantly alert retail security the moment someone enters the store, which matches a retail criminal. Face recognition empowers security to take a proactive approach, preventing crimes before they occur.
• Improving Customer Experience
Retailers are great at telling who is shopping in their online stores, but this knowledge often goes out the window when a customer walks into a physical retail store. Facial recognition can enhance customer experiences by instantly recognizing customers. With this, retailers can send customized text messages to customers by offering recommendations, discounts, and other offers.
• Offering In-Store Assistance
Facial recognition can also be used to send meaningful alters to the employees at the store. With this, they can provide far better assistance to customers in the store. Facial recognition can integrate with a wide variety of retail solutions including, customer relationship management, loyalty systems, point of sales, and more. Store assistants can, therefore, gain a wealth of information about customers that can help them do their jobs better.
• Fine-tuning Store Experience
Online shopping has enabled retailers to build customer profiles by bringing together the activities of various online sessions. Facial recognition could enable merchants to connect their customers’ online and offline behaviors and structure boundary-free shopping navigation. Facial recognition software can also collect data that reveal customer information such as age, gender, race, and the areas of shop where a customer ligers. These findings could enable retailers to tune their in-store displays and real-time promotions.
With digital devices already putting facial recognition into the power, the technology is poised to spread dramatically in the coming years.