Legal Knowledge Management and the Rise of Artificial Intelligence
Robotic Refactoring the Workplace
"AI -The Future of Automotive Industry"
WiFi Networks: Shifting from Providing a Service to Improving the...
Breaking the Stereotypes in the Development of AI
Yves Jacquier, Executive Director, Production Studio Services, Ubisoft
Operationalize Machine Learning
Zongjie Diao, Director of Product Strategy and Management, Data Center Compute Group, CISCO
Where is AI Already Having an Impact on Business?
David Wirt, VP, ASEAN & Greater China, Pure Storage
Artificial Intelligence in the Biopharma and Healthcare Sector
Ronald Dorenbos, Associate Director Materials & Innovation, Takeda
Thank you for Subscribing to CIO Applications Weekly Brief
3 Ways in Which AI is Changing the Marketing Landscape
Incorporating AI technology into business marketing will bring greater returns than what business leaders realize.
FREMONT, CA – Marketing plays a vital role in business organizations, determining their standing in the competitive landscape. The incorporation of artificial intelligence (AI) is intimidating for most startups. However, its integration is becoming imperative for organizations looking to maintain a competitive edge in the market.
Search marketing is emerging as a popular tool among small and medium-sized organizations. Incorporating AI in search marketing can open new doors, enabling them to reach their primary audiences with ease. AI will enable organizations to optimize their campaign keywords, site performance, and relevant tags, yielding enhanced outcomes while maintaining cost-effectiveness.
Check This Out: Top Artificial Intelligence Solution Companies
Social Media Ads
Social media offers great opportunities for up and coming business organization, providing them with effective ad campaign options. It grants them the ability to micro-target specific audiences. However, with AI augmentation, it will enable the organizations to reach the right kind of audiences who are most likely to buy their products.
AI layered search marketing will enable organizations to keep up with the trends and effectively convert visitors into customers. It can help business promote brand awareness and target specific leads through their mobile devices. Its effectiveness has been proved by my major brands, who have utilized the technology to enhance their reach. Organizations can also adopt voice assistants to appeal to a broader range of audience.
Successful marketing initiatives require engaging ads and branding strategies. Often, smaller business resort to more conventional approaches due to the lack of resources, limited teams, and poor analytical capabilities. However, the sophistication of AI has witnessed rapid growth over the years, leading to the inception of targeted display tools and adaptive advertising.
Real estate businesses can utilize AI-augmented social media marketing to target potential clients in specific localities. The AI will enable the companies to regularly update and optimize the ad campaigns to drive increased engagement visits and touchpoints with their intended audience.
AI marketing solutions are fueling the inception of more innovative marketing technologies. The growing flexibility of social media-based AI tools is enabling organizations to perceive customer behavior and intent and form better strategies. Since AI technology is widely used by tech giants, smaller organizations must implement AI in their work processes to remain relevant in the market.