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3 Keys to Unlock Brand Protection with Domain Security Strategies
The domain is more like a digital brand identifier. Introducing the brand to the global online audience, domains demand high security to fight vulnerabilities. Here is the key!
FREMONT, CA: In the modern world full of competition, sustaining and building a brand has become very challenging. Empowered by the internet, the global marketplace has delivered a lot of opportunities to businesses. Increased possibility for brand abuse and increased competition, resulting in the broader market are the major difficulties. Choosing and registering the proper domain names is a fundamentally primary point. Domains play a very crucial role in a businesses' strategy. It should be safeguarded because the brand could flounder if compromised.
• The Ever-Expanding Scope of Brand Protection
The core element of an online brand protection strategy is the domain name and its safety that addresses more extensive brand abuse, piracy, counterfeiting, and infringement. The lines between cybersecurity and brand protection have blurred with the increased sophistication of cybercriminals. With a proper handover and renewal notices, core domains can stay intact.
• DNS Threat-Proofing
On a broader level, domains present a target to cyber criminals with added threats to the brand itself. Ambushing the domain name system (DNS) has become common. When domain name registration accounts were attacked, it resulted in redirected traffic. This ends up with losing customer trust and loss of revenue. Brands should ensure their bases being appropriately covered.
• User Authentication and Authorization
Reach of the Internet and leveraging the power are difficulties that a modern business faces. The primary process is to get a domain and deciding where the brand should be registered and in which regions. Securing the domain and maximizing online presence are equally important. If a business fails to register the right domains, it could lead to illegal third parties registering them to spoof the legitimate brand's website.
The management strategy can help in securing the domain portfolio. It will also ensure that it performs the way it should without any difficulties. Working with the right registrar is the key to this process. A registrar will ensure in keeping the brand safe, taking proper security measures to reduce threats.