FREMONT, CA: Blockchain is considered a disruptive technology and is constantly transforming various industries. Although the technology started its journey in the area of bitcoin and security, the technology has grown leaps and bounds. The growing impetus of the technology reverberates in marketing as well. Blockchain technology is increasingly contributing to marketing automation. Here are some of the ways in which blockchain is influencing automation in marketing.
Security and Data Access
The decentralized way of storage makes blockchain a highly secure means of storing data. The immutable data, along with shared access to marketers, will add transparency to the marketing efforts. Further, such a capability will not only lead the marketers towards the right data of the precise audience but will also lead the clients towards the relevant content. Thus, blockchain ensures that marketers can focus their campaigns on curious customers. Moreover, the technology segments users’ data, thereby reducing the burden from the shoulders of marketers.
Enhanced Campaign Performance
Blockchain has the potential to enhance the effectiveness and automate their marketing campaigns by offering higher transparency over the customers’ data. Further, each employee will have access to the same data, which can be easily shared across the units. Such uniformity will enable marketers to collaborate and make data-driven decisions. Marketing firms will also be able to offer the most relevant offers and ads to the customers based on the up-to-date data gained via blockchain-based storage.
Conventionally, businesses had to spend a considerable amount of money and effort to maintain a sealed and valid dataset due to various databases, legacy modes, the involvement of various stakeholders and others. Blockchain-based data storage addresses this issue through an immutable ledger system. Further, the technology offers a real-time updated single customer view, which adds to the automation pursuits of the marketing firms.
Increasingly, marketers are leveraging blockchain to streamline and automate a wide range of processes. The impact of the blockchain will enhance the cooperation and productivity of the marketing teams.