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1WorldSync Expands E-Commerce Capabilities
Fremont, CA: This year has been no exception to the ecommerce industry's constant evolution. Merchants are building and/or enhancing their ecommerce companies more than ever before to meet customers where they are.
1WorldSync, the leading provider of omnichannel product content solutions, has acquired Swogo, an award-winning e-commerce bundle technology that helps retailers in over 30 countries drive profitable growth. Swogo's technology is used by retailers such as Staples, Office Depot, Decathlon, Sephora, and others to display the top converting bundle offers to customers browsing on their websites.
"There's a lot to love about Swogo," stated Steve Sivitter, CEO of 1WorldSync, a company backed by global investment firm Battery Ventures. "Firstly, they enable significant upsell and cross-sell revenue to their clients, and we look forward to introducing their capabilities to a wider set of retailers and categories. Secondly, they greatly expand 1WorldSync's footprint in Europe, with offices in the United Kingdom and Portugal. This acquisition is yet another milestone in 1WorldSync's strategy to provide our 14,000-plus customers with best-of-breed technology and support via an end-to-end platform for omnichannel commerce."
All retailers strive for profitable development and larger shopping baskets, but most struggle to efficiently bundle products in a compatible, relevant, and personalized way. They depend on manual suggestions within their old systems all too often or on what their customers buy in bulk. Both approaches result in matches that are incompatible and irrelevant. Swogo's technology produces quick results for its customers while eliminating manual effort for their teams by combining an awareness of the retailer's product variety with consumer behavior.
"The Swogo team is thrilled to join forces with 1WorldSync," stated Anthony Ng Monica, Founder and CEO of Swogo. "Our bundling technology can provide immediate margin and sales growth benefits to their vast, growing network of retail customers."