Is Stronger Collaboration the Way to Reach Right Customers?

Google Marketing’s Display & Video 360 simplifies the process of managing digital campaigns from start to finish, making it easier for several teams to collaborate.

FREMONT, CA: Getting a successful ad campaign up and running requires media, data, creative, and analytics teams to work closely throughout the journey. A recent report shows that the team that manages advertising campaigns shows improvement in campaign performance when collaborative initiatives are aligned. But today, the digital campaign workflow is increasingly complex and manual, involving multiple people and organizations, which makes it hard to collaborate. However, collaboration opens possibilities for the campaigns to thrive. One of the effective ways to collaborate is to form a strategic partnership with tech platforms that specialize in marketing, and this is where Google Marketing Platform’s Display & Video 360 serves rightly.

Collaboration is not as easy as it seems. Display & Video 360 is a unique lens through which marketers can collaborate over their digital media mix. With Display & Video 360, it is possible to have a seamless collaborative effort between teams involved in digital campaigns. A digital campaign will be successful only when everyone involved is having an idea of the objective. With Display & Video 360, the marketing team can work together to execute end-to-end ad campaigns. The platform also includes campaign management, cross-platform measurement, creative, and audience capabilities to help marketers act more efficiently while strategizing ad campaigns.

By adopting this collaborative platform of Google Marketing, marketers can fully manage their campaigns across display, video, TV, audio, and other channels, all in one place. Display & Video 360 can also help marketing teams work together to plan campaigns, design and manage creative, organize and create audience segments, and measure and optimize results. Understanding how the marketing campaign is performing gives marketers more control over campaigns. They can quickly see what is working and what is not, and then collaborate with other teams and make informed decisions to adjust the tactics and improve overall campaign performance. The platform is using capabilities like machine learning to improve its performance. Its built-in intelligence allows marketers to collaborate, act quickly, and finally achieve their goals.

Elevating marketing campaigns begins with collaborations. So brands need to remain focused to succeed in collaborative efforts. Display & Video 360 can help in this effort by comforting the marketing teams taking ownership of collaborative efforts.

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