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Anti-Ad Fraud Platform ADEX Offers Real-Time Traffic Analysis is Available to All Clients
Real-time tracking of traffic purity is critical because it is the only way to avoid the serious consequences of criminal schemes. Before bots ruin advertising campaigns, ADEX checks the traffic flows in real-time to see whether they are legitima
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CIO Applications | Thursday, December 02, 2021

Real-time tracking of traffic purity is critical because it is the only way to avoid the serious consequences of criminal schemes. Before bots ruin advertising campaigns, ADEX checks the traffic flows in real-time to see whether they are legitimate.
Fremont, CA: ADEX, the leading anti-fraud solution provider aimed at protecting advertisers' websites from bots, has made real-time traffic analysis available to all categories of customers additionally to a wide spectrum of cutting-edge anti-fraud tools.
Real-time tracking of traffic purity is critical because it is the only way to avoid the serious consequences of criminal schemes. Before bots ruin advertising campaigns, ADEX checks the traffic flows in real-time to see whether they are legitimate.
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The platform provides five effective tools for dealing with the most existing types of fraud as well as the most recent and high-tech threats.
Postbacks
Postbacks enable advertisers to distinguish fake users and maintain real-time awareness of their traffic quality by sending immediate alerts whenever suspicious activity occurs. Untrustworthy sources may be blocked before they cause harm to a campaign.
Traffic Redirect
Traffic Redirect is a sophisticated anti-bot solution that enables advertisers to redirect harmful traffic away from their pages and to a blank one. It also analyses real-time traffic flows and keeps bots away from advertisers' websites.
JS Tag
As an additional security layer, JS Tag works on the level of website HTML. This feature was intended to be an add-on.
Hundreds of advertisers have already recognized the effectiveness of ADEX tools, with timely fraud prevention saving them millions of dollars.
Claim Reports
The Claim Reports feature was created to generate custom refund reports with the most detailed information about how traffic sources performed. Such reports contain precise statistics and clear proof to increase the chances of advertisers receiving a refund.
API
API automatically collects and evaluates campaign data. This comprehensive tool can generate tokens, retrieve information, analyze it, and assist advertisers in optimizing their campaigns based on the information received.
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