Neopost USA: Streamlining Customer Communication

Alain Fairise, President, Neopost North America

The digital revolution has rapidly transformed the way organizations communicate with their customers and manage information. The myriad of disparate communication channels available today cause businesses to look for simple and cost-effective ways to deliver large amounts of content to individuals and offer a seamless customer experience. Neopost USA provides a single platform that effectively manages customer communications without changing a customer’s existing business applications like enterprise resource planning (ERP), customer relationship management (CRM), or accounting platforms.

“We help organizations communicate with their customers quickly, efficiently, and economically so they can drive business results and build customer loyalty,” says Christopher M. O’Brien, EVP-Communication and Shipping Solutions at Neopost USA. “Our unique solution—OMS-500—allows users to define which document should go into which communication piece. It can sort and collate documents to avoid sending multiple items to the same recipient and it secures the content of each communication piece.”

The OMS-500 multi-channel output management software solution offers centralized postal processing and distribution, enabling communications to be produced by different departments, at diverse times and in various geographical locations across a business. This high-performance platform has an extremely intuitive user interface which makes managing communications and applying business rules simple, with little IT involvement. Additionally, because Neopost is rooted in mail, the application is fully integrated with all the key business processes associated with mailing critical customer communications such as contact data quality, business process verification and USPS® special services including certified mail. Through the platform, this Neopost solution provides organizations the ability to solve process integrity, customer experience, and operational efficiency challenges.

We have taken multi-channel delivery and made it a reality with OMS-500 and our cloud-based ConnectSuite e-Delivery solution

“Sending electronic communications today is not difficult and research shows that a rapidly increasing number of customers prefer digital communications,” O’Brien says. “For most businesses, however, managing the communication channels based on the preference of their customer base is a challenge. Neopost USA has taken multi-channel delivery and made it a reality with OMS-500 and our cloud-based ConnectSuite e-Delivery solution. Together, these solutions not only help businesses unify their branding across multiple channels, but they manage recipient preference without user intervention.”

Neopost USA, through another Neopost-owned business unit, Satori Software, also provides contact data quality solutions through the Infuse suite of software that has been integrated into the OMS-500 platform and can also be easily integrated with an organization’s business applications. This software helps ensure customer contact information is up-to-date so that critical customer communications reach the intended recipient.

In one instance, Neopost USA helped a customer in the business services industry increase its operational efficiencies when sending critical customer communications. The customer needed a single platform that was flexible enough to handle its various input documents and process them at a high speed. OMS-500 fit the customer’s need perfectly thanks to its ability to handle multiple document formats and its high-performance engine. As a result, the customer benefitted from increased efficiencies and enhanced integrity from a single, comprehensive platform.

Neopost differentiates itself in the market through its OMS-500 output management solution that runs on a GMC Software platform, renowned for the highest performance levels in the industry. “Our cost-effective, scalable multi-channel communication solutions allow organizations of all sizes to quickly and easily improve their ROI,” concludes O’Brien.

Founded in 1924, Neopost, Neopost USA’s corporate parent, is a global provider of mailing solutions which enables mailers and shippers of all sizes to expertly send and receive digital documents, physical mail and traceable packages, and connect better with their customers.