Micro Design: Designed to Connect

Patrick Patel, Director

'Everything that can be connected will be connected’ is the new thumb rule for businesses and it’s evident from the triggered usage of Internet of Things (IoT) devices across industries. Being at the cusp of a new era of intelligence and integration, these devices are constituting the third dimension of technology by filling the space between physical and online world—stoking everyone’s imagination and inspiring them to ask “why not?” For asset management firms, this has meant an avalanche of demand for new functionalities, greater system integrations, and improved operational intelligence. Micro Design is a company that makes all of it possible with seamless fluid monitoring solutions. Started in a garage in Denton, TX where Naresh Patel, the Founder of Micro Design built the first Hall Effect Dial Gages for the LPG industry, the firm developed landline based telemetry solutions, but quickly advanced to cellular connectivity. A premier fluid monitoring solution provider, Micro Design operates across a multitude of sectors. “Micro Design was one of the first machine partners with AT&T and has helped define the direction of M2M partnerships,” adds Patrick Patel, Director at Micro Design.

The firm offers a secure web-based interface—LevelCon, a one stop shop for all types of asset monitoring and data flows which aids the energy, water, mining, logistic, and agriculture industries. It delivers extremely valued data from equipment that keeps these industries functional in an efficient manner.

Micro Design was one of the first machine partners with AT&T and has helped define the direction of m2m partnerships

It provides accessibility to data that has to be viewed, accessed, shared, manipulated, and expanded to deliver efficient and seamless operations. This solution’s analogous delivery methodology irrespective of the customers’ network, makes it user friendly as it requires less training on operating the devices and abstraction to decision makers, thus enabling users to focus on the data itself rather than its aggregation. Also, the geographical flexibility allows companies operating across countries to easily deploy consistent solutions in new territories. In one of its projects, the firm assisted PG&E by developing customized solutions that crossed multiple market segments and put all of that into a single interface. On one sign in, PG&E could view the natural gas inventory of portable assets, the status of their CNG filling stations (augmented with live HD video feeds), and logistical planning on where their assets were assigned at that time and in the future.

Elucidating further, Patel comments on the firm’s other online store products—wireless cellular tank monitor T300, wireless Wi-Fi monitor F100, and LPG stationary tank monitor STM94442A which are driving substantial changes in the market. “The effectiveness of these solutions has opened the market’s eyes to potential applications of lower price monitors,” elaborates Patel.

Micro Design, a company that lives and breathes innovation, evaluates itself at every turn and release of new technology to ensure they offer the best as per the existing technological trends. According to Patel, pushing their limits enables them to see trends before they happen in product designs. “We were the first to market on 3G cellular tank monitoring, the first to have a battery operated device that can hop all US cellular carriers, and we are positioning ourselves to have the first mass deployment of CAT M1 LTE tank or container monitoring solutions,” he mentions. Moving forward, the organization aims to continue positioning itself as a provider of a complete solution at a fair price, which also enhances the partnerships to augment value-proposition.