mGage: The Mobile Messaging Experts

Today, businesses have higher expectations about how they can leverage mobile messaging capabilities with their customers. For example, in the financial services industry, mobile messaging has almost become an extension of credit card transactions in several cases, such as two factor authentication. More than ever, financial institutions strive to cater to their customers via a robust communication channel that facilitates banking from mobile devices. For retail companies, communicating with customers directly, and delivering the right content to them, providing a seamless experience has become critical to remain competitive.
Faced with such rapidly evolving trends, mGage takes the approach of focusing on customer-driven innovations.” This enables us to quickly deploy specific functions where the solution scope has an initial market definition,” says Denisse Goldbarg, the COO of mGage. She further adds, “We look for early adopter candidates from our existing client base to help validate and expand the solution to ensure it is scalable and fit for the purpose for our customers’ business.” In addition to serving numerous banks, financial institutions, and retailers, mGage works with several emergency alert providers to deliver notifications from state and local governments to-end-users.

On the innovation front, the company has a group within their product management team, the Innovative Solutions Group, which takes responsibility for identifying and implementing new solutions using relevant pieces of their overall product/partner portfolio. For example, mGage recently launched the first-of-its-kind solution in the UK to bring Mobile Payments within the Rich Communication Services (RCS) channel, offering a truly conversational commerce channel. By leveraging the high engagement rates of RCS and the increased conversion rates of mobile payments it provides a ground-breaking solution within one platform. mGage makes ongoing improvements across all internal functions and disciplines as part of its Zero Outage Framework, which they adopted in 2017. Up to 20 percent of each sprint can contain work related to Zero Outage investments to keep its product portfolio current and market leading.

Leveraging the Prowess of APIs

API technologies play a significant role in incorporating the features of the provider’s SMS gateway into the existing systems of their clients’ businesses. To this end, mGage’s 20 years of business logic have immensely helped them develop an enterprise-grade API platform. It allows customers to easily integrate messaging into their existing applications and leverage mGage’s campaign management platform’s functionality. The company understands what exactly their clients’ requirements are and seamlessly takes care of different communication protocols so that their customers do not have to worry about carrier limitations. “Our experts handle all the necessary country-specific and carrier requirements, and from the programming perspective, we can develop intelligent, multistep programs through our easy-to-use GUI, or we can integrate with the existing external API services of the customers,” explains Barnes.

The Road Ahead

Teamwork, accountability, and transparency are hallmarks of the work culture at mGage, and Denisse proudly credits the company’s growth to its hardworking and dedicated employees. mGage is constantly striving to further develop their top-notch customer support to help with expansion plans.

To further broaden the scope of their offerings, mGage is continuously investing in innovative solutions and looking forward to integrating RCS into healthcare and other industries such as travel, retail, and insurance. In the present healthcare market, enabling patients to interact with organizations remotely has become necessary. Leading healthcare organizations have successfully used SMS to engage with patients, in some cases, without an office visit. Mobile messaging is coming to the forefront as a solution for reducing costs, improving the overall outcome, and allowing doctors to send relevant information to patients securely

mGage maintains trusted connections with more than 600 carriers across the globe. “We have also experienced a tremendous amount of demand in the adoption of SMS service outside of the US. Areas like Latin America, Europe, and India have huge potential for future markets. We are constantly working to provide the best network messaging platform to our global clients,” adds Barnes. “We are the best mobile business messaging provider and will continue to invest in our organizational capabilities in order to support and expand in the current market scenario,” concludes Denisse.