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“SMS has an outstanding open rate of 98%, which means most messages sent to the customers are read immediately. SMS reaches the target audience at a much higher rate than other channels,” asserts Jim Barnes, the CIO of mGage®. In the ever-changing digital age, end-users expect prompt services and brand engagement at any hour, to which SMS and related technologies adhere. Moreover, coupling AI and natural language processing (NLP) technologies with API-based solutions stretches mobile messaging possibilities even further. mGage helps companies fully leverage these capabilities with ongoing technical and strategic support backed by one of the strongest infrastructures of any messaging provider.
As a Tier-1mobile messaging aggregator, the company helps enterprises create interactive, powerful, and seamless connections with their customers. mGage’s cloud-based, enterprise-level messaging platform, Communicate Pro, helps businesses deliver high-volume, time-sensitive promotional, and transactional messages. The platform enables SMS, Verified SMS, MMS, Push, and RCS messaging capabilities through a single touchpoint. This means mGage customers can send everything from simple SMS messages, like delivery alerts, to visually rich content like videos through MMS or even multiple-image carousels through RCS.
Barnes also mentions that the most common problems faced by marketing teams are customer acquisition and loyalty. To this end, RCS messaging brings a new level of engagement to mobile messaging and combines the ease-of-use of SMS messages with rich features, such as high-quality videos, suggested responses, image carousels, and other features that were previously limited to apps. Barnes comments that” RCS technology can create fully interactive two-way conversations for the users without leaving the messaging ecosystem. It can help brands understand their customer demands, needs, simultaneously enhance the user experience, and increase customer satisfaction.”
mGage was established as a wireless application service provider in Atlanta, Georgia, in 1999. Previously known as Air2Web, the company’s objective was to provide mobile marketing solutions to enable brands to connect with their consumers via SMS. With over 20 years of experience in the messaging world today, mGage is uniquely positioned to provide customized solutions for brands to increase engagement with existing and potential customers by efficiently performing marketing functions. mGage also holds and maintains ISO 27001 certification. Being ISO 27001 compliant helps ensure GDPR and CCPA compliance and lets customers and prospects know mGage is a trusted partner committed to managing the confidentiality, integrity, and availability of their data.
Driving Innovations in Tune to Evolving Market Need
industry evolve and has simultaneously aligned itself with market shifts to serve customers with new and improved capabilities.
mGage strives to become a true mobile messaging partner to its enterprise Jim Barnes, clients
On the innovation front, the company has a group within their product management team, the Innovative Solutions Group, which takes responsibility for identifying and implementing new solutions using relevant pieces of their overall product/partner portfolio. For example, mGage recently launched the first-of-its-kind solution in the UK to bring Mobile Payments within the Rich Communication Services (RCS) channel, offering a truly conversational commerce channel. By leveraging the high engagement rates of RCS and the increased conversion rates of mobile payments it provides a ground-breaking solution within one platform. mGage makes ongoing improvements across all internal functions and disciplines as part of its Zero Outage Framework, which they adopted in 2017. Up to 20 percent of each sprint can contain work related to Zero Outage investments to keep its product portfolio current and market leading.
Leveraging the Prowess of APIs
API technologies play a significant role in incorporating the features of the provider’s SMS gateway into the existing systems of their clients’ businesses. To this end, mGage’s 20 years of business logic have immensely helped them develop an enterprise-grade API platform. It allows customers to easily integrate messaging into their existing applications and leverage mGage’s campaign management platform’s functionality. The company understands what exactly their clients’ requirements are and seamlessly takes care of different communication protocols so that their customers do not have to worry about carrier limitations. “Our experts handle all the necessary country-specific and carrier requirements, and from the programming perspective, we can develop intelligent, multistep programs through our easy-to-use GUI, or we can integrate with the existing external API services of the customers,” explains Barnes.
The Road Ahead
Teamwork, accountability, and transparency are hallmarks of the work culture at mGage, and Denisse proudly credits the company’s growth to its hardworking and dedicated employees. mGage is constantly striving to further develop their top-notch customer support to help with expansion plans.
To further broaden the scope of their offerings, mGage is continuously investing in innovative solutions and looking forward to integrating RCS into healthcare and other industries such as travel, retail, and insurance. In the present healthcare market, enabling patients to interact with organizations remotely has become necessary. Leading healthcare organizations have successfully used SMS to engage with patients, in some cases, without an office visit. Mobile messaging is coming to the forefront as a solution for reducing costs, improving the overall outcome, and allowing doctors to send relevant information to patients securely
mGage maintains trusted connections with more than 600 carriers across the globe. “We have also experienced a tremendous amount of demand in the adoption of SMS service outside of the US. Areas like Latin America, Europe, and India have huge potential for future markets. We are constantly working to provide the best network messaging platform to our global clients,” adds Barnes. “We are the best mobile business messaging provider and will continue to invest in our organizational capabilities in order to support and expand in the current market scenario,” concludes Denisse.